The global impact of social media,workfromhome job finder(dot)com,free social media dashboard software - You Shoud Know

28.06.2015
Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. The hype around Facebook, and social media in general, appears to have dulled the senses of marketers and brand managers. When the relationship is established, cultivated and maintained on the social platform only, the relationship may be connected to the brand, but it is owned by the platform. If relationships are worth their weight in gold, most marketers leave the social media mine untapped. Some social media platforms make it difficult to leverage relationships outside the environment they created for you.
Losing control as the conduit for relationships between people and brands would be inconsistent with how most social platforms survive. The indisputable truth is that brands are seeking to leverage social to further their own goals, not those of the platform. One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to home: the website. Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are. Where target audiences reside will also impact which social platforms your audience is most like to be investing their time, as illustrated by data compiled by multiple sources. Smart marketers recognize that putting their social media eggs all in one "basket" will minimize potential to achieve best results from social media marketing efforts. Many brands will find it necessary to focus efforts on the most effective or rewarding networks, ruling out others.
It is wise to "stake a claim" and protect the brand's representation on as many social media platforms possible, even if cultivated at a later date. The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website.
This is concerning given how active brands are active on Facebook and other social platforms. Chances are, if legal counsel was required to review social media policies like the Facebook Terms below, marketers would be further encouraged to use social platforms to bring customers to the website. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social experience. A relationship with anyone on a social platform is subject to the terms and conditions, or terms of use of the platform. Platforms can, and do, change at will, sometimes eliminating validity and functionality of features brands have invested into leveraging the platform. Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets, rules and relationships can be managed according to what is in the best interest of the brand.
Offering a commerce transaction on a social platforms may have an appropriate time and place. For most selling goods and services, the social platform could reduce potential sales compared to those generated on the ecommerce website where related product and services can be presented to increase the total sale before check-out.
The screen capture below illustrates the many opportunities on an ecommerce website to engage the user, promote conversion and increase average sales that social platforms can't provide.
Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. Brands will want to strategically evaluate options, test the model and compare to benefits of maintaining ownership of transactional and relationship data when determining what will be managed on the social platform and what is best managed on the website. The wonderfully "free" social platforms that society has embraced to connect on a personal and professional level were designed to make money. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, and other social platforms are continually developing features to improve the user experience. Social media offers unprecedented access to cultivate relationships with customers, one at a time. Rebecca Murtagh is a veteran marketer who became a technical marketer, innovator and leader in the digital space in the 1990’s. Rebecca has driven website, ecommerce, social media, SEO, digital marketing strategy and integrated campaigns for organizations from Fortune 500 to Silicon Valley startups, and everything in-between.
Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review stars. Prove Your PurposeWhen it comes to CSR, purpose begins the journey – but return is the destination. The 2013 study serves as a benchmark to the groundbreaking 2011 report, and questions around the types of issues consumers prioritize and what communications channels they prefer once again make an appearance. Consumers all over the world are using social media to engage with companies around CSR, especially in emerging countries such as China, India and Brazil. Global consumers are savvier than ever about CSR issues and as a result, they are examining in greater detail both corporate and individual impacts. This was a great discussion and study on the topic as well as a very good piece of writing for a good learning experience in the field of handling the corporate world sole handedly. The uproar over WikiLeaks peaked over the first two weeks of December 2010, as governments and organizations around the world stepped up actions to muzzle the release of more secret diplomatic cables.


WikiLeaks mentions across the web from November 15 to December 15 2010 consisted of 326,114 blog mentions, 282,880 news mentions, and 308,862 forum postings. WikiLeaks’ founder Julian Assange ranked 2nd among the top personalities on Twitter, blogs, news and forums. Nearly a quarter (24.7%) of the social media discussions came from the United States, with the United Kingdom, Italy and Germany each contributing to around 6% of the conversation.
The WikiLeaks page on Facebook showed an increase in the number of fans by 800% in just ten days.
Twitter was accused of censoring WikiLeaks since the topic did not appear on the Twitter Trends list in spite of its growing popularity.
Globally, human rights organizations have condemned the attacks on WikiLeaks, citing the importance of freedom of expression online. The WikiLeaks controversy is far from over; debate on the impact, content and politics will continue on social media for years to come. For businesses, monitoring social media has another advantage: they can react and respond to crises that affect their corporate brand in real-time, armed with information on sentiment across channels. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009.
Companies should learn how consumers around the world use social media and take advantage of the platforms to conduct consumer research, launch products, manage public relations crises and more.
Different social media usage patterns and network popularity tells a great deal about the Internet and the country involved.
In a demonstration conducted by Thomas Crampton and reported in an article on The China Business Review he tells of a demonstration he conducted with a classroom of students in China. As the anecdote above shows, a well-crafted television advertisement on could miss university students entirely. In conclusion, there is no doubt that we are in the middle of an international revolution in the way people communicate on the web, and marketers are continually figuring out what this means for their marketplaces around the globe. Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social.
After all, when you take it off their site, they lose leverage, data and no longer own the relationship. So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to improve every step of the way. Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. When you have customers in multiple countries, investing across multiple platforms that lead to the website as the authoritative destination for the brand makes even more sense. Reaching target audiences wherever they are in the social landscape is a strong motivating factor when developing the social media marketing plan.
As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant".
Although a small sampling, this indicates how unaware social marketers may be of the implications and potential outcomes created by brand engagement on various social platforms. The ever-changing terms, display rules of profiles, posts and shares of Facebook, for example, have created ample challenge for marketers seeking to leverage the platform for their brand.
However, brands unable to strategically leverage the platform to support goals and KPI's will struggle to realize a return on the investment in social. They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders like partners, investors and VC's to answer to from the very beginning.
The core purpose of most of these features isn't always driven by making the platform work better for users. It is important to maintain this perspective throughout the relationship with each platform. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand. Rebecca is passionate about helping organizations leverage emerging trends, best practices and proven methods to achieve their goals. Many users were angry about the change, though the company has seen more search share and social activity. In China, where traditional channels are tightly controlled by the government, social media remains a relatively free and open dialogue forum  and citizens are using it to report corporate misbehaviors and influence operations. Although consumers feel both entities are having some degree of positive influence on pressing issues, just one-quarter feel either is having significant impact. From the Old Guard, to the Ringleader, varying motivations demand different approaches to communications and engagement.
Governments around the world are now putting extra security measures in place to protect confidential diplomatic information.
Global participation in the debate via social media platforms spread the news quickly, which further snowballed into a deluge of commentary.
Between November 28, 2010 (the day WikiLeaks US diplomatic cables were released) and December 9, 2010 the fan base leaped to approx.


Only 18% of blogs had positive mentions, while a large number of them (35%) remained neutral. Even though there were approximately 13,000 blogs discussing the DDoS attacks on Visa and MasterCard, nearly half (46%) of them carried a negative tone for the two organizations.
The magazine decided to choose FaceBook founder Mark Zuckerberg instead as the 2010 Person of the Year, who came in at #10 on the online poll. For instance, Facebookstands as the default social network, throughout much of the West, gathering all demographics. Let’s look at Brazil, the leading country in active social media usage, where Google’s Orkut dominates. He asked the students to raise their hands if they have watched China Central Television (CCTV) in the last week – no one raised their hand. The transition to social media does more than demonstrate the popularity of emerging media—it shows new media’s affect on the advertising and marketing industry as a whole. Your international social media strategy should take into account the most popular platforms in your target market. However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site.
Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to their own domain. It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. After working for a publisher, an agency, new media firm, a publicly traded company, privately owned companies and several start-ups, Rebecca founded Karner Blue Marketing, an award-winning digital marketing firm in 2001. New to this year’s report is a deeper probe around social media, as well as consumer perceptions of impact and their own responsibility. Online audiences around the world have quickly gained interest in this scandal, and have eagerly used social media to share and debate their opinions. From 15 January 2010 to June 15 2010, there were only 18,887 blog mentions, 5,925 news mentions, and 42,166 forum postings. Readers may recall that PayPal had temporarily suspended WikiLeaks’ account in January this year when the US and Australia had put the organization on their watch lists.
Only 17% of the blogs supported Visa and MasterCard, and a large chunk (37%) preferred to stay neutral. Leaks have happened in the past, but now the ability to disseminate information has become much easier through the internet and social media in particular. In order to reach target markets in different countries, international companies should deepen their knowledge of domestic social networking platforms and how different cultures use social media. As culture and behavior shift across countries, they also establish a new dynamic within each social network creating a universal population that adapts what they know to what they learn and experience. In fact, over half of Orkut’s global traffic comes from Brazil, which equates to around 20 million monthly visits.
When he asked who has watched a video on Youku or Tudou in the last 24 hours, every hand in the room goes up, accompanied by amused laughter. If we fail to recognize that in other parts of the world, different platforms of media are preferred to what we here in the U.S. She has been a guest lecturer at various undergraduate and graduate colleges and universities, and has mentored numerous marketing interns over the years.
The uproar created by the leaked documents has reiterated the critical importance of social media tracking by governments, brands and individuals. Consequently, some hackers decided to retaliate by attempting DDoS attacks on the websites of these companies. Conversely, the sentiment regarding Amazon remained negative on more than half (51%) of the blogs, as opposed to 15% positive; approximately 34% of blogs remained neutral on the issue. The rapid growth in volumes of discussion and debate online on the topic has also been fueled by the proliferation and easy access of social media.
Rather than short, silly videos, which may be popular among YouTube watchers, China’s social video platforms, Youku and Tudou, are filled with longer content, up to 70 percent of which is professionally produced.
Facebook is the largest social network globally with 500 million + active users, and China has 400 million social network profiles without having Facebook as its leader. Users in China spend up to an hour per day on the sites, compared with less than 15 minutes spent by Americans on YouTube.
In China’s case, certain demographics can no longer be reached effectively via traditional media channels, such as television.
University students in China often express skepticism when told that their country has one of the highest levels of social media engagement in the world, because they expect that the United States would rank first.



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