Teaching social media to old people,social network business,marketing job titles - Reviews

09.09.2014
Assisted and independent living residents struggling with loneliness are learning how to use email, Facebook, and Twitter to reconnect with old friendsBetty Love Goodykoontz turns 101 on September 1 and, this year, she's giving a gift to her loved ones instead of receiving one. Second, the abiding distrust of the media on the right ensured they would be met with a degree of skepticism by Republican voters.
They later moved on to email, learning to search and evaluate information online, social networking, and how to use sites like Hulu, YouTube, and Google Earth -- a favorite among older adults, who enjoy checking up on their old homes and neighborhoods. Having them be able to feel like they're learning this new stuff that can connect them with the larger world, it feels like it's pushing off death -- it's pushing them 'further from the grave.'"It became increasingly apparent that more than finding information, the engagement with their social networks and sense of renewed relevance was the most significant gain for older users.
You still have consequence."* * *Over the course of the eight weeks, 10 to 15 percent of the group went on to engage in more advanced technology like social networking, joining Facebook and Eons, an online community for the Boomer set.
I feel connected, and so many old people feel isolated -- I think it's wonderful and just keeping it all working is good for my brain."* * *Indeed, "keeping it all working" and exercising the brain via digital technology is an increasingly popular area of research, with studies examining the use of brain games and consoles like the Nintendo Wii or even playing solitaire on the computer.


Social networking is proving to be not just a way to exercise the mind, but a way to lift spirits and boost morale. But in order for older adults to get the full benefits of these platforms, companies need to understand the way in which older adults engage with these sites. Without making some accommodations to the specific needs of older adults, tech giants could be missing a huge market."Facebook, even Gmail -- it's ridiculous that they haven't created easier user interfaces," says Cotten, who is planning on writing a Google grant that would help developers understand the specific aspects of the user interface that prove problematic for older adults. They're creating their own very basic email services, social networking sites, etc., with easier-to-use interfaces.
Generations Online is one of those companies that have done that."Generations Online simplifies the Internet for older adults, creating easy-to-use, intuitive interfaces for services like email and general Web surfing. Joe Coughlin, director of the MIT AgeLab, says that social media and tech companies need to understand the differences in how the different generations use and benefit from their technology, and that the problem goes both ways.


The 50-plus group uses it to connect with new people with similar interests, to seek out information about health care, caregiving, and find communities to belong to, in addition to the pleasure gained from seeing photos of family and friends.However, not all seniors are as enthusiastic or ready to embrace the increasingly public world of Facebook. Privacy concerns appear to be the biggest barrier to older adults joining the social site; they fuel much of the fear seniors express about engaging with the Internet at large. Isolated older adults can feel like they're a part of the daily lives of their families, even if separated by oceans. It's going to be hip to be old soon, if it's not already."This article was written as part of a MetLife Foundation Journalists on Aging Fellowship in partnership with New America Media and the Gerontological Society of America.



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