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Social media marketing strategy for Ecommerce has now become one of the most important marketing activities. With Ecommerce an effective social strategy is to allow your customers log in to your site with their existing social media account such as Facebook or Twitter as an example. Most social media platforms have great built in analytics showing consumer activity and insights and using them effectively can give you a competitor advantage.

As you hopefully understand by now, social media marketing is all about knowing and understanding your customers.
With more and more consumers now communicating on social media platforms, it has become an integral part of your online strategy. However, you must realise that if you decide that social media is an avenue (and it probably really should) that your business decides to go down, proper resources and time should be allocated in order to give it every chance of being successful.

Indeed a study by the Harvard Business Review showed that only 12% of businesses actually feel that they are using social media effectively.

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