Successful social media campaign examples,best paying jobs in journalism,driving jobs in nyc,fbi jobs career opportunities - New On 2016

25.10.2014
When it comes to marketing, you need to go where the audience is and the audience is on social media. The problem is that on social media, you are not only competing with your direct competitor but also every other business aiming to attract consumer attention. Social media campaigns are a crucial marketing strategy for effective branding and advertising. Oreo’s tweet during the Super Bowl black out is the best example of a successful social media campaign. McDonald’s Twitter campaign in 2012 is an example of a social media campaign that failed miserably.
The success of a social media campaign depends on having clearly defined goals that can help you best implement your plan. Identify the short-term and long-term goals you are planning to achieve with the social media campaign. Once you have set goals for your social media campaign, you are ready to build inbound campaign strategies that will help you achieve those goals.
Strategies and tactics you should implement depend on the goals you aim to achieve with the marketing campaign. As an example, if you are aiming to get more engagement from your audience, you could hold a photo contest and gather entries using one hashtag over the social channels that support hashtags, such as Facebook, Twitter & Instagram. The key to effectively marketing your social media campaign is building anticipation in your audience. As an example, if you were holding a Facebook only competition, don’t just promote it there, but create content for all the other social networks and point them towards Facebook.
Engagement should happen all through the campaign – before launch, during the campaign, and after its run course.
The above tweet from Domino’s Pizza UK is a good example of how a brand can set the stage for the launch of a new social media campaign. Engaging consumers post the campaign is your best bet for customer acquisition, brand building and fostering customer loyalty. The best way to understand whether or not your marketing efforts were successful is by evaluating your campaign.
Social media is a great platform for connecting with customers and getting measurable results. 1) Depends how you look at it but if you have hundreds of people bashing your brand by sharing ‘bad stories’ then I would consider this a backfired campaign. No matter the social network, it’s important to look at who did the sharing of your content. The more tools you incorporate into your website, intranet, and social media strategy, the more you should include their native analytics in your overall monitoring.
I’ve only scratched the surface of determining the success of a social media campaign.
Establishing a strong team and a day-to-day plan are important for any successful social media campaign.
In this article I’ll show you the five core elements you need to build a social media marketing campaign that works. Throughout this article I include examples from a campaign Whole Foods Market used when they launched a new larger store in Memphis, Tennessee to replace an existing smaller one.
The campaign’s goal was to keep the Memphis community informed about overall progress, when the old store would close, when the new one would open, new offerings and opening-day activities.
Bernie Borges‘ article on staffing strategies points out the importance of assessing the people on your team and determining who is best-suited to contribute to your social media strategy.


Establish a social community management team with members who can take ownership and responsibility for carrying out day-to-day updates in addition to long-term campaigns. As you and your community management team begin to plan the campaign, a tactical social media plan is essential. No matter what you hear from different sources, there is no one perfect social media platform to use. Social Barrel designed an infographic that shows specifics to consider: suitable media types, objectives, potential reach, demographics, target profile and the types of skills your team needs to be successful. Thank-you to Emily Lux, marketing team leader at Whole Foods Market on Poplar Avenue in Memphis, Tennessee, who graciously agreed to share information about their campaign with Social Media Examiner. I saved this page in Evernote and used it today to put together a social media campaign for new clients – thank you so much for the detailed advice, the links, and the examples. Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.
In February of this year, popular department store Target left the choice of where to donate $1 million into the hands of their fans on the social network. 2010 saw a shift in Ford’s promotion techniques as they began gearing their campaigns towards social media outlets, and they really pushed the boundaries with innovative ideas.
Read more about this at 10 Key Elements Of One Of The Top #Facebook Marketing Campaigns Of The Year.
A little before the beginning of Spring, Microsoft’s Facebook page for Bing launched a campaign that helped them accrue almost a half million new fans on the social network. Domino’s Pizza has completely revamped its brand image this year through advertising campaigns, and a heavy focus on interactive social networks.
Corona Light cross-media campaign this past year included a goal to become “The Most Liked Light Beer In America.” A most notable part of this was to use Facebook, and by fanning the page you could see your picture up in the bright lights of New York City’s Time Square. I’m more keen on campaigns that connect to purchase activities or direct brand engagement. I really can’t believe spending that sort of money on a facebook campaign is even slightly worth it.
These massive figures are reason enough that all businesses irrespective of their size should be using social networks for marketing their products and services.
But developing, designing and executing an effective social media campaign is not an easy task. Although not a campaign in the strictest sense of the term, it resulted from taking advantage of an available opportunity (and knowing this was an ideal opportunity to market its product). There are many factors of the campaign that play a role in its success- clarity of message, perfect timing, picking the right social channel to target audience, and more.
Setting detailed strategies for your marketing campaign(s) is as important as having a solid business plan.
To achieve the desired results from your campaign, you need to pitch your campaign on the appropriate social channels. In the weeks leading up to your campaign, contact your followers and customers get them involved in the campaign, whether it’s just an early heads up or a pre registration.
You can share information about how your campaign is progressing by tweeting or posting recent updates of the campaign.
You must track all online conversations triggered by your campaign to get a clearer picture. If your social media campaigns are planned with precision and are well executed, chances are your campaign will go viral and help your business achieve the desired results. In today’s generation, running a social media campaign is very difficult and these 5 winning tips can really make it possible.


Any time you need to communicate goals or generate buzz, social media is the cornerstone of your success. If you’re not sure where your audience is, set up social interaction reporting on Google Analytics to see which channels send visitors to your site.
They help you leverage content across media, streamline resources, drive internal teamwork and stay focused on the needs of your audience.
It was an excellent promotional campaign as the 20 schools with the most votes were each given $500 thousand. The page has been a quick increase in fans, and the content posted makes it such an interactive success on the social network.
The campaign was a great social media success in the sense that it had fans interacting on the pages as well as spreading the story of the billboard by word of mouth. To leverage the potential of these channels, you need to implement some effective marketing campaigns.
The key components mentioned in this article will stop your campaign from failing and turn it into an effective top line growth machine!
Using the example in this post’s comic, earning 23 retweets can be disappointing but doing a little research can raise your spirits. Along with helping us tailor future campaigns, this also gave us insight into how much those who no longer had a need to still follow us still wanted to engage with us (also a pretty good indication of a respected brand).
If anyone is ever looking for software that can guide you through the campaign creation process, collect results and help notify winners, they should check out Rignite! I also find it useful to keep a file of evergreen and cornerstone content that I can use for future campaigns. As you stated in the article, your business needs to be where your customers are … which is on social media. The campaign was the first time a car company has ever used a website to reveal their new model as opposed to an auto show. Needless to say, giving away free money is one of the best and easiest ways to acquire new fans on the social network.
The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network.
Social monitoring tools like Radian6, Beevolve help track such conversations and also the tone of these conversations that surrounds your campaign on social channels.
My opinion: People should learn more about reach and frequency of ads before starting ad campaigns on any platform.
What you put together here is an awesome walkthrough for launching a social media campaign for a business. I mean…when the project is personal, for example, a personal digital marketing blog that be part of your personal branding strategy.
Kohl’s hit it out of the park so to speak with this campaign centered around the social network, and they did an excellent job utilizing social media tactics to help in its social responsibility efforts. It was certainly a creative campaign though that helped the fast food chain see an explosive increase in fan numbers.
The winner also saw a piece of the profits, so it was not too much of a surprise that this creative campaign helped the popular chain’s fan-base on Facebook continue to expand. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page.



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