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Social Media Week 2013 just wrapped up last week after five days of global, hyper-connected events, classes, online workshops, panels and more.
Synthesio tracked the online buzz surrounding Social Media Week 2013 and came up with the following data. Starting with the proportion of the UK population who has an account on some of the most popular platforms, a recent statement that Twitter is now the leading Social Media network has thought by many as an exaggeration.
Before the final choice it is important for a company to take under consideration the age group, the gender, the interests and the income of its customers.
The above mentioned statistics about Pinterest in the UK are really surprising since in the US 83% of the 12 million unique visitors are women interested in crafts, gifts, hobbies & leisure, interior design and fashion! As the world continues to embrace social media, the ways we use the social networks are becoming clearer. The large Chinese internet user population is producing some large Chinese centric social networks including Sina Weibo, Tencent Weibo and Qzone. The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range. When you have one region (Asia Pacific) with a very large population including two countries with more than 1 billion citizens each then these statistics shouldn’t surprise. Google had a clean slate just over 2 years ago when it designed the user interface and feature and function set for Google+.
Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. A few months ago a did a quick survey at a mall and 90% of the younger generations (under 25 years old) thinks that social media is a waste of time (as the top answer).

This article shows everyone that social media is just getting stronger and this is just the starting point. I use Google+ for my design business portfolio, since I don?t want to mix my personal life (facebook) with my business stuff.
Social media isn’t driven by being social, its driven by a desire to encouraging people to give away personal information that can be used for targeted marketing and business use.
Social media is a milestone along the critical path to the shift of ownership of data, personal or otherwise.
This blog is supported by AtomPark Software, a company which has been developing and selling software and services for Internet marketing since 2001, and now they have decided to share their success in online promotion. The only thing for sure is that Twitter is becoming increasingly popular since its last year’s reports were mentioning a number of 26 million users which equals to a percentage 12% smaller than the current one.
UK users on the other hand are mostly searching for venture capital, blogging resources, web statistics, SEO, marketing and public relations. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. It is maybe the most conservative of the social networks due to the fact it is all about business. Don’t think though that social media is just for the for the teens and people who still have their hair. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It tempts, but I have no defined plan, and I am finding it tough giving enough time to my social media efforts, as it is.

The accuracy of the numbers only matter if you are an investor or use the sites for business purposes. It is becoming more social as it has realized that this will enhance its user penetration and attractiveness. The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+. Most people are keen to jump on these corporate offering as a way of increasing their social standing or the illusion of being hip and on trend without consideration for the access and safeguards to your information.
Not putting any efforts in a task and expecting the most out of it is a strategy that is not going to work – for content marketing as well as for other businesses. The universes of content, social and search are being woven together and creating a web experience that looks more like magic everyday. Today I want to provide you with the social media statistics of 2011-2012 – here you will find visual charts that show age, gender, purpose and time spent statistics on social media usage. The social and mobile web is becoming an extension of our lives as we share, search and upload photos.

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