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14.07.2014
Dentsu Aegis Network Adds Lifestyle Marketing Pillar 'MKTG' To Global Brand Network -- NEW YORK, Oct. In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark. The global network will have the advantage of combining the resources of MKTG with leading sports and entertainment consultancy agency Team Epic.


Leveraging its collective experience, global network and resources, the realigned agency will provide clients with a truly integrated through-the-line service offering including sports and entertainment consulting, experiential marketing, sponsorship identification, negotiation and activation, hospitality, strategy, research and insights, custom measurement, digital and creative capabilities, content development, design and retail marketing. As the agencies transition towards operating as one global brand over the next 12 months, MKTG along with Team Epic will grow from 600 full time employees and 7,000 brand ambassadors in the United States, to nearly 1,000 full time employees in 14 countries, providing a truly global lifestyle marketing solution for clients. These agencies will form the nucleus of MKTG in creating a robust lifestyle marketing offering.


The move further strengthens the network's sports and entertainment, experiential and lifestyle marketing offering and continues its expansion around the globe.



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