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Nearly all social media monitoring tools are keyword based and use some kind of crawler or data aggregator to harvest information and then various schemes to organize and sort as search results or monitoring reports. From a marketing standpoint, social search tools like those above create additional content and marketing opportunity discovery options for real-time situations, that most standard search engines can’t compete with. There’s also a Social Rank score based on the number of mentions every 4 weeks and you can subscribe to search results via RSS.

Serph is a bit slow but can be useful to cross check queries with other services and you can subscribe to search results via RSS.
You first identify your social profiles and can then add more specific information to then identify your own social graph.

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