Social network marketing specialist salary,social media course description,search marketing jobs australia - 2016 Feature

09.10.2015
Average Digital Social Media Marketing Specialist salaries for job postings in Sugar House, UT are 12% lower than average Digital Social Media Marketing Specialist salaries for job postings nationwide. The authors of this ebook are freelance writers who kind of fell into social media marketing. An inside secret: More and more companies are looking for freelance writers to not only produce content, but to integrate into their social media platforms as well. A generalist role like Digital Marketing Specialist may require a skill set that includes experience with content marketing, analytics, SEO, PPC, and social media. Perhaps the most interesting results are for “social media marketing,” which had only one social media-focused role in its top five job titles, three generalist positions, and one non-marketing role (Recruiter). The extreme volume of social media job listings doesn’t necessarily reflect a huge number of social media focused roles.
Job ads containing “digital marketing” or “inbound marketing” were a distant second, with 19.5% of the search volume. Job listings containing “social media marketing” or “social media management” have seen significant recent growth in addition to some staggered growth in the last several years.


Between 2009 and 2015, the number of Indeed job listings that mention “digital marketing” or “inbound marketing” grew by about 867%.
Although social media skills are the most prevalent in job listings, they also have less value than the other skills analyzed in the study. Of the 20 most popular job titles within that data set, most job descriptions called for a broad range of marketing skills.
Even the SEO Specialist job ads were looking for skills beyond SEO, including content marketing and PPC. While you might expect to see a majority of specialist roles for these search queries such as Social Media Manager or PPC Specialist, most of the job titles are for generalist roles such as Digital Marketing Manager. The inclusion of Recruiter within the top five suggests that the need for social media skills extends beyond the marketing department. She says that professionals who have a mix of skills -- email specialists who know SEO or copywriters who understand information architecture, for example -- are highly sought. Social media has become an expected skill within a variety of roles, even non-marketing positions such as Recruiter and Customer Service Representative.


Wanted Analytics recently reported that Marketing Manager is one of the hardest roles to fill, with only two available candidates per job listing. Notice that the salaries for “SEO,” “content marketing,” and "Google Analytics" increased when the keyword was in the job title. Having a surface-level understanding of several other marketing disciplines in addition to deep expertise in one area can give job seekers a competitive edge.
NONE of them were making less than $150 per hour for social media consulting and the average rate was around $300.00 per hour.



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