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Well, I think the key difference between social media and social networking lies in the intent of the people using it. On the other hand, if you really do care about your customers and social contacts, friendly banter only goes so far.
If someone talks to you about how social networking can help you raise your brand profile don't forget to ask about social media (and how it can help to make things quicker, cheaper and sexier).
Although most of us use the terms interchangeably, there is a difference between social media and social networking. Your social media goal and strategy: Decide if you want to connect with your audience in the form of a blog, video, newsletter, podcast or eBook.
Once you decide what media you are going to use, begin with social networking sites like Facebook and Twitter to engage with your audience. Social networking is all about engagement — creating relationships, communicating with your readers, building your following and connecting with your online audience. To develop your digital strategy, decide what types of media you want to create and use social networking to build up your following so you can brand yourself as an author. Once you successfully have your social media and social networking strategies working in harmony, you will be more connected with your audience and be able to more effectively promote not only your books, but also your apps, conferences, videos, webinars, websites and more.
In my opinion retweets and Likes are very limiting in their usefulness when it comes to real networking. If you treat social networking like social media, you will come off as someone using a bullhorn. Realize social networking is a marathon and not a race as it will take time to build relationships and grow your following. The tricky thing, and probably the reason why people confuse the concepts, is that both social media and social networking can be done on the same platforms. They are useful, as you mentioned, to broadcast (and rebroadcast) items but don't go far when it comes to networking. Social Media – Understand The Difference Posted in Articles June 28th, 2012 By Hamza Khan 7 Comments AdvertisementPeople feel a natural need to hook up and increase their relationships. Social conversations on the other hand, represents probably the strongest social gesture and is the first step towards building online relationship.

There is an in-depth based need among human beings to share.Just as the online world has changed, the scene of people to buy music, arrange holidays, and research at school projects, has also changed the way of how they interact and gather socially. Eventually you may want to branch out with other social networking platforms like LinkedIn and Pinterest.
I tend to spend most of my time on social conversations but I agree that you need to do a bit of social media as well. With the use of public networking, individuals can exchange pictures and videos, share their thoughts at the weblogs, and participate in conversations organized by online boards.
From 2002 and onwards, a huge variety of public networks were released.A variety of aspects have provided to this fast growth in public networking contribution. Social networking allows for like- oriented people to socialize with another.Notable Benefits of Social NetworkingWith public media, interaction is two-way. The key to public networking is that it’s expected to be a place of fun, whether you’re only doing it for sneakers or simply clicking around for company requirements. For those people, it can be a great disadvantage.Social MediaSocial media is considered as a source or a way to spread, share, or break the information with large audience.
Everyone in this world has the right to spread or distribute what they want and the easiest method for this purpose is social media. This whole phenomenon can be termed as the actual “definition” of Social Media.Social media is like a channel which is often used for communication. You don’t have to visit some office or a particular place to take benefit from social media.
As mentioned before, it is s type of system used to convey one’s approval or disapproval.It takes a lot of time to apply the practices of Social Media. But the actual fact states that it is actually a marathon.Before Internet, media was all about television, newspaper and radio. But when the World Wide Web was introduced, the whole theme turned around with social media. If we consider the single term “Social Media”, then it becomes crystal clear to us that it carries a broad meaning and enlightens such other terms which are so essential to us. This existence leads them to creating more connections, share their views and get response.The terms “Social Networking” and “Social Media” are slightly related, but very different.

Social media practices use present methods to travel beyond ordinary communication and head to interactive relationships. Through ordinary communication, you can only explain it, but through social media, you can show it too. One must keep it in mind that your business is on chance when you promote it through social media. Through online communities, blogs and other useful sources, you can help your business stand on top of the list.In marketing initiatives, social media indeed, has played a critical role. Exceptional social media marketing campaigns includegood social media techniques that are totally contingent on research-derived insights into the campaign’s intended audience. Social Media users are considered more effective, influential and active than users of any other field.Recently, a research done by Gigya provided some really interesting facts which proved that social media is one of the most popularly used initiative in today’s world. The report clearly proved that people don’t care much about the functionality of a website, as long as it is providing good chances for social activities.Another importance fact that social media explains is that thousands of people spend money on it and millions of people will to.
Let’s take a quick look on these spending facts:75% people like to spend their money on music47% people like to spend their money on shoes, clothing and other accessoriesReports say that the social media users are heavy spenders and like to spend on different fields and stuff. So, most companies only target users of social media.Notable Benefits of Social Media for BusinessAS social media rises regarding prevalence, different organizations continue to get popular.
As a consequence, more and more businesses are turning towards social media for promotion.It has now become a fact that social media is the fastest way of sharing information.
Millions of people only depend on this source and that is why social media has gained so much importance.
TV programs, press releases, music videos, important documents, political papers, in the past few decades, gained the importance that they deserved through social media.

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