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Social media enables people to share content, personal opinions and generally interact with each other and organisations through the internet and other digital media. A nice stat to end the week on: usage of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last three years, according to Nielsen. The most popular types of social media websites are huge at the moment, and a few examples of these social media tools are: Social networking - these are websites that allows you to create a personal profile about yourself then chat, discuss and share information with others.

We believe in people, not platforms and the power of social insight to drive business value. Twitter is another slightly different type of social networking application that's very popular.

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