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A new study has found that more than a quarter of UK journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook. But while 28 per cent of UK journalists said social media was essential for the job, the annual survey by communications company Cision and Canterbury Christ Church University suggested fewer journalists believed social media improved their productivity, with the figures dropping from 49 per cent last year to 39 per cent in 2012. The percentage of people who disagreed with the statement that “social media improves productivity” rose from 20 per cent to 34 per cent, and journalists were also more negative about the impact of social media on relationships with their audiences.
The 2012 Social Journalism Study found that “social media is embedded in most UK journalists’ daily work routine", adding: “The majority of them use two or three social media tools regularly for professional tasks,” the report found.
In general, younger journalists are more positive about the impact of social media compared to their older counterparts.

The survey also asked journalists about their views on the impact of social media on their profession.
Sceptics (9.8 per cent) are low users who have generally negative attitudes towards the use and the impacts of social media. The petition was launched as part of the Society of Editors’ Hands Off FoI campaign following the creation of the Government’s Independent Commission on Freedom of Information. Social media is becoming increasingly important as a way of engaging the UK public with global issues. IBT has a long history of ensuring that the media covers world affairs and that charities have the knowledge and skills to help tell these stories.

40 per cent of respondents agreed that social media is undermining traditional journalistic values, such as objectivity. Most UK journalists, however, agreed that social media will not lead to the death of professional journalism. Social media challenges the traditional ways in which NGOs communicate with the public, their supporters and beneficiaries.

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Comments to «Social media uk broadcasting»

  1. ANAR84 writes:
    Thompson, and and do not need all ought to be reduce by 10 %, besides social spending and defence.
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    Investments that executives have mentioned will outline the women's.
  3. GaLaTaSaRaY writes:
    "It's type of scary," says Tena Friery, research director for.
  4. Princ_Baku writes:
    The way I saw it create jobs??- Obama, forgetting that.