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In order to make the most out of using social media as a marketing tool it is essential to find an effective way to listen to your audience. The free social media monitoring tools will give you good information at a glance helping you towards a more comprehensive approach to optimizing social media for your business through Local Oxygen.
For those of you who want MAXIMUM power and Social Media Monitoring that makes the most of social media marketing for your local business needs, Repsidekick is the best resource for researching and interpreting social media metrics.
If you want to know HOW to implement business strategies based on the data collected from these free social media monitoring tools and provide local marketing services that Clients are queuing up for, then grab a FREE trial to Local Oxygen and check out the Local Marketing University! This means analyzing information coming through social media to better understand potential customers and streamline marketing strategies. HowSociable has a free account that has the ability to track up to twelve social media websites.
Hootsuite is a great time management tool when monitoring major social media accounts such as: Google +, Foursquare, Twitter, Linkedin, WordPress and Facebook.

Klout is a social media tool that tends to be either a perfect fit or the complete opposite.
Social Mention is a popular tool capable of monitoring more than one hundred different sites for social media. Twazzup is another good free social media monitoring tool for the beginning social media user. SocialPointer is a free tool that specializes in Monitoring & Listening to mentions and conversations of your company brand or clients brands. If you have a great website, or complimentary product, maximize your client base value by promoting this complimentary product. This one is an option that is perfect for those at a beginner level of social media involvement. The report created each week to display information is useful along with the management tool intended to help delegate responsibilities to more than one worker managing the social media account activity.

This means that TweetReach can detect whether or not your tweets are being talked about in related social media conversations.
Social pointer also lets you respond & engage them in real-time which can be a huge advantage when there is a lot of chatter about and lets you jump on the negative conversations. The information displayed through HowSociable is displayed in a scorecard fashion to compare which social media sites are working well for your business needs and which ones are scoring low on performance.
Social Mention analyzes all data more than one dimensionally based on four distinct categories: Reach, Strength, Passion and Sentiment. Twazzup also offers tracking reports on the people who are following and influencing the social media sites related to your business the most.

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