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A Kenyan startup and an American based advertising agency with local presence, TBWA, have launched a social media monitoring app in the market.
The mobile phone based tool has capabilities to analyse news postings, brand and individual mentions and gauge whether the sentiments are negative or positive. Currently there are social media monitoring tools like Klout, Sprout Social, Jamiq, PlayGround by People Browser among others.
Webbiquity: 1) The unified management of SEO, search marketing, social media, brand management, content marketing and social PR supported by web presence optimization (WPO) metrics.
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Keeping these nine criteria in mind (or least those that pertain to the size and complexity of social media efforts in your organization) will help you make the right choice from among the broad array of social media monitoring tools on the market.
This entry was posted on Wednesday, March 23rd, 2011 at 7:15 amand is filed under Social Media Marketing. Alterian SM2 has exceptional multiple language and language sentiment qualities and a social data warehouse of 10 billion+ results.
I agree with Ryan’s comment above about ease of use and the learning curve associated with the monitoring tool that a company chooses. There are also some really great up and coming social media monitoring sights like SWIX which should deffinitely be considered in the future. TweetSocial-Media-Monitoring: a small market overview – Sysomos, Radian6 and moreBrand monitoring identifies relevant platforms, subjects and influential factors for a social media strategy and can be used to evaluate measures or as a supplement for market research.
The systems use complex keyword combinations to search through forums, blogs and micro-blogs such as Twitter, open social networks, content communities such asYouTube or flickr, online media and Wikipedia. In addition to these functional requirements, the tool should have a modern Application Interface since a huge diversity of people will have to work with it on a daily basis. CustomScoop: The tool focuses very heavily on media clippings, which is not adequate for our purposes. Socialradar from Infegy: A simple tool with basic features and a convenient interface at a very interesting price. Scoutlabs: A very advanced tool with great potential, which also covers video platforms, Flickr, etc.
This tool comes from the PR sector, it concentrates on actual monitoring but it also provides workflows. Heartbeat is a very manageable and well-structured tool which demonstrates great love to detail.
The tool is quick to set up and keywords are defined centrally on a one-off basis. Sysomos Map is a powerful research tool for agencies which offers the advantages of Radian6. It is always exciting to use online tools for your business especially when they are worthwhile and free.
More than a social media monitoring tool, this could also be used as a content marketing tool. In other words, BuzzSumo is the social media version of Google, but with different search filters. Take a look at the sample screenshot of the Social Shareability stat from WooRank’s Website Review. This tool is best suited for those businesses who handle their social media marketing efforts without a dedicated social media team or social media manager. This is a one-stop-shop social media monitoring tool for your own brand or keywords or your competitor’s brand or keywords. This tool is especially useful for local businesses who might receive numerous reviews online and are not even aware of it. This is a free social media monitoring tool that can be used on your various online networks that include Facebook and LinkedIn. Video plays an important role in social media, especially animated videos created with creativity and humor that becomes viral in no time. As a business owner you may not have the time to read and share engaging content on the web on to your social media profiles no a regular basis.
Canva is a free graphics creator tool that allows you to create quick blog graphics or graphics for PowerPoint presentations that can be ultimately shared on popular social media sites like SlideShare.
Before you even register on multiple social media sites you would have to check if your brand name is not duplicated or already being used. This tool provides the same function as Knowem and it also happens to be powered by Knowem. If you are fairly new to online business and may or may not have a physical store, you can easily find out your competition online using tools that allow similar site search.

This would be the first step to knowing your competition followed by research on their respective social media profiles using some of the tools mentioned above. There are three such free tools that helps you in finding out various websites in a particular niche. This is one of the oldest social media management tools which also happens to come with a free basic version.
It is a browser and desktop app that brings with a collapsible sidebar that contain your various social media icons for Facebook, Twitter, FourSquare, Flickr and other chat apps. The tool may be of particular interest to those companies that focus on LinkedIn marketing as it introduces auto-post feature to LinkedIn groups. This app may need some prior social media apps user experience to follow and create new recipes. Everypost is a free social media mobile app that helps you manage multiple social media accounts such as Facebook, Google+, Twitter, LinkedIn, Tumblr and others.
If your social media marketing strategy also includes forum marketing, this is a good research tool for you. Under the Acquisition tab of Google Analytics you can find options Overview and Channels that give you social media analytics for your website. If video marketing via YouTube is what you are aiming for, this tool by YouTube will come in handy.
If you want to know optimum time to post on your Twitter profile, this is the tool for you. This free social media tool is great for monitoring the success of your hashtags and also for giving a quick analytics round up of your account. You do get to know about your followers from the in-built Twitter analytics free tool on Twitter, but with FollowerWonk you can dig deeper into Twitter analytics. If you are a newbie to Twitter marketing or just confused by hashtags that don’t make sense at the first sight, you can use this tool to understand such hashtags. The tool also prompts you about actions in the followers sections such as Consider to Reply, Consider to Re-engage, Consider to Follow and so on.
Whether it is your Facebook fan page or a competitor’s, you can check the page influence, engagement and performance using this free social media tool for Facebook. These were 50 free social media tools that are being actively used by webmasters and social media marketers of today. The app which look to tap in to the yet to be exploited social media monitoring and management will help individuals and firms to properly track track sentiments online. Future versions of the same app will be able to monitor even the Google+, blogs, Pinterest, Foursquare and other social media platforms.
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Even with advanced UI design, more sophisticated tools are fundamentally more challenging to use. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages. For most companies that are looking to do social media marketing, the most important aspect is workflow and simplicity because it increases their chances of success. What I would caution companies just getting started against is focusing too much on those numbers too soon. The right tool for the right job is often the case and product feature sets are important to highlight.
Although I work for Sysomos and I love our tools, I still always tell people to figure out what exactly they want to get done and then find the tool that can best suit their needs.
Ease of use certainly varies across these tools and can be an issue, but I think the training-multiple-people situation is easily solved with WebEx (as long as everyone gets trained at once).
And the universe of tools that effectively track both traditional and social media mentions is much smaller than the pure social media monitoring space.
The tool promises a lot, but it does not have a satisfactory solution for language and country restrictions or sentiment analyses.
You can search for your brand or your name or your target keyword and track its mention on various social media websites. This tool helps you check your brand’s social media pulse to get your focus on track whenever you see lack of improvement.
It gives you a sentiment score and also a quick Social Analytics graph for the trends around your keyword.
The free version of the tool comes with limited features and also the infographic will contain a Piktochart watermark. This is especially true in the case of small businesses who have not employed dedicated social media managers.

You can also create mini infographs or club multiple graphics from the tool and attach it to your infograhic template. Now if you want to track the reach of these links you will require a free social media tool like Bitly.
The tool sends pop up alerts when there is an update or message to all those you are connected too. You can connect unlimited social accounts to this tool and just like other popular tools in this genre, you can schedule your posts and track their performance in an analytics tab. Just remember to choose the tool that suits you best instead of using them all, as many of them share similar functions.
Let us know in comments if there is any other free social media tools with impressive features that is not listed in this post. You briefly touched on user-friendliness, but I think that interface difficulty and having to learn a new program is one of the biggest intimidation factors of choosing one of these monitoring tools. The tool promises a lot, but it does not have a satisfactory solution for language and country limits or sentiment analysis.
We would encourage you to examine the tools on the basis of your individual requirements as they each provide interesting functions and approaches. Today, however, we are going to club all the free social media tools that are actively being used by social media marketing pros as well as social media marketing beginners. I have included this under the social media monitoring tools as it helps you identify and monitor popular content in your niche as well as the social media popularity of that content in platforms such as Facebook, LinkedIn, Twitter, Pinterest and Google+. These social media websites fall under categories such as blogs, microblogs, bookmarks, comments, events, images, news, video, audie and Q&A.
This report helps you analyze the success of your social media marketing efforts within a time period.
Whether it is brand ads, product videos or explainer videos, create them with ease using this free social media tool and share it on your social media pages.
In such cases, you can use this handy free social media tool that helps in content discovery. This tool will also get you acquainted to many new social media sites that you may have missed out on. You can use both these tools to make sure no social media platform is left out in your research.
This is a great tool for Twitter influencer outreach that could lead to many other possible digital marketing outcomes.
This tool is also good for brand and reputation management as it helps you monitor your campaign by tracking keywords and hashtags. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings. The metrics are important, but social media marketers need to have and set proper expectations – with social media, benefits accrue over time, not immediately as with something like AdWords. It helps you easily discover news, blogs, videos and infographics based on the engagement, interests and reaction of your social media audience.
However, unlike other social media management tools there is no scheduling option in this tool. The tool also tracks your inbox so you need not check up on your messages every hour or every day.
The tool gives you a filtered and prioritized feed that helps you save time and manage your Twitter profiles efficiently.
We want a tool that focuses on the key tasks of analysis, reporting and processing – at the highest level. As SM2 is also used by Meltwater (thanks to Andreas Goldi for the tip), we will be taking another close look at this tool in a second round (see below).
You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. We will soon be starting a test project because the initial impression was positive – unfortunately we discovered Meltwater too late for an evaluation in the first round.
We will soon be starting a test project because the initial impression was positive - unfortunately we discovered Meltwater too late for an evaluation in the first round.
If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention.

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