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It is remarkable that quite a few other business platforms have started up in the past years but have closed down or changed to different kinds of services. BI IntelligenceEach social media platform has a unique identity based on who uses the network and how they're engaging on the site.
Engagement is rising fast on LinkedIn, as the social network becomes a content destination. In a new report from BI Intelligence, we break down the demographics of each major social media platform and what sets each one apart in terms of audience makeup and usage patterns. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
It aims to be a platform for professionals to meet, find jobs, colleagues, new assignments, cooperation partners, experts and business ideas. Its main business advantage over LinkedIn is that it has a position (25 million members) in China, while LinkedIn was blocked there.

The report also spotlights the opportunities that lie ahead for each social network, and how social media usage compares between the U.S.
And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web. Because of this we would expect to see more intense competition between social media services. For the German-speaking region (Germany, Austria, Switzerland) the biggest social network for business is Xing.
Its goals are similar to Xing’s, with an emphasis on business opportunities, finding new business contacts and creating effective online identities.
Others remain, but are merely recycling data from other social media sites like Facebook and Linkedin. But it has come a long way from when it was simply a forum to make your resume visible to employers and your job postings searchable for recruitment.

Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity. As a premium member, you will still see ads on your profile page and promotional content in news feeds, and you still have to pay for special features. It's almost impossible to use Xing for free, because you can't see any names of profile visitors and you can write invitation texts up to 150 characters only.

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