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Social media platforms are no longer just where teens and college students spend their time. 97% of marketers consider social media platforms to be a fact of business according to the 2014 Social Media Marketing Industry Report. Social media marketing is no longer a flash-in-the-pan marketing fad you should consider testing.
While raving fans may be active on Facebook, prospects and customers expect you to give them something in return for liking and engaging with you on this social media platform.
While video is more expensive than other forms of content, it’s growing in importance for attracting a social media based audience.

More importantly, Pinterest has amazing retention for a social media platform in 2014 and activity continues to increase. Instagram benefits from being an easy-to-use mobile based (you need a smartphone to use it) social media platform. While marketers can use a variety of content types on SlideShare including presentations, ebooks, video and PDFs, it’s still not center stage for many marketers. Target had the resources and connections to leverage and create amazing content on this social media darling.
Therefore, you must pay attention to this social media platform from a marketing perspective.

This makes sense since blogging provides a combination of social media, content marketing and search optimization. It is the Social Calendar that allows you to drag and drop all your posts, schedule them and visualize what your month looks like. It’s perfect for the social media maven who wants to schedule 10, 20, 100 posts over the course of next few weeks.

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