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Don’t limit your social media platform and format choices when it comes to supporting the sales process. Many retailers focus on mobile devices, both smartphones and tablets, to provide consumers with product and purchase information on the go.
From purchase consideration to deal closing perspectives, don’t overlook the fact that shopping is a social activity. Social media drives purchasing by providing additional information shoppers seek and allows them to get feedback from their family friends and social media contacts. Tags Blog, Chart, comScore, content marketing, Facebook, Parterning Group, Pinterest, Research,, Steelcase, Twitter, YouTube.
Retail TouchPoints delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing.

For many retailers, it’s difficult to track this because its impact often occurs before they know prospects are in shopping mode.
For retailers, social media is the must-be-seen-on real estate that attracts prospects and customers. To this end, understand who your customers are by creating both marketing personas and related social media personas.
To this end incorporate call-to-actions and tracking codes to be able to determine which of your social media and content marketing efforts contribute to sales. To take advantage of the opportunities social media offers, retailers must be present on appropriate venues and create effective content marketing. I need to bookmark this post to pull up whenever someone tries to argue that social media is not important.

Social media is a critical aspect of the purchase process regardless of where shoppers buy.
Whether it’s Fifth Avenue, Rodeo Drive, Facebook or Pinterest – location, location, location is the retail watchword. According to a report from Resolution Media, media companies and retailers spent the most on Twitter in Q4 2013, while the growth came from the retail and business and consumer services sectors. As per the below chart, retailers boosted their quarter-over-quarter (QoQ) investment by 257% in Q4 in Twitter, while business and consumer services spending increased 361%.

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