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02.11.2015
Relevance continues to share the latest international digital marketing news about social media. It is vital to understand the dynamics of the exploding social media space in China if your company plans to engage Chinese consumers.
Not only having the world’s largest Internet user base of 513 million people, China also creates the world’s most active environment for social media. 300 million Chinese internet users spend more than 40 percent of their online time engaging with social media.


To promote a business in China, digital marketing professionals can choose to start by creating their own apps or by managing their own official account on the social media platform Wechat (Weixin in Chinese). It offers the content sophistication of a social network such as Facebook with the engagement and interaction levels of a pure micro-blogging service such as Twitter. In addition, social media has greater influence on purchasing decisions of consumers in China than in other countries.
Following the previous article about Wechat social marketing in China, Relevance presents an analysis of both approaches to promoting a business before offering practical suggestions to business developers.


Chinese consumers are more willing to buy a product if it was endorsed on a social media site and the recommendations by their friends may facilitate an actual purchase.



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