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While it is true that many small business owners and sole traders are pretty short of free time, any time invested in building and growing your social media presence will be a good investment, as long as it is used effectively. Admittedly, people use Facebook and other networks for social reasons, to update friends and family, and to find out which character they would play in Outlander (Colum Mackenzie, apparently), or Game of Thrones (Arya Stark), but even though people don’t use it for business every day, this is where they look if they want to find out more about a niche, a business or company.
If you can provide regular, interesting and helpful advice for your niche, then you will be remembered for it, and they will come back for more. Despite hearing a lot of negativity from more mature business owners, age is not a barrier to mastering social media. 50 FREE Business Cards!Join our weekly newsletter and get access to the best tips and advice for promoting your business online AND receive a voucher for 50 FREE business cards. Bitoutlet is USA based Web Design & Development company provides Web Design Development and SEO Packages for Small Business in New Jersey, New York, USA, UK, Australia, Canada.
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We all know how important social media has become to running a successful business, and a recent LinkedIn study has revealed that just over 80% of small to medium sized businesses use it as a promotional tool. Time can be a precious commodity to a small business, especially if you are running it with a very small and dedicated team of people, or even operating as a sole-trader. The problem that faces a small business owner is having a strategic approach that will prove effective, because attracting plenty of likes and shares does not always result in an increase in your sales. Small business owners also worry that they are not doing enough promotion via social media sites, and with so many platforms to choose from, they can often target too many sites and spread themselves too thinly to be effective on any single platform.

If you are becoming a little overwhelmed with your social media efforts, then these tips may help you to focus, and to re-evaluate your time to spend it more effectively. Depending on the type of business you run, you have to consider which social media site would suit your style the best.
Getting yourself established on social media takes more than just signing up for an account. You don’t need to allow yourself to drown in the social media sea, just having a paddle every day will be enough to make it a habit, but keep in mind that everything you post should be of high quality and value to engage your followers.
You may feel uncomfortable or out of place on social media, so rather than struggle to produce mediocre posts that are not hitting the mark, find someone from within your staff that could do the job better.
You could even have regular meet-ups where your staff brain-storm ideas for your next hash-tag promotion, or come up with ideas for a fun and engaging competition. Even though you are in business to make money, your social media posts will not work if they are pure sales copy. Although you may think you are doing enough by posting some fresh content every day, you will also need to have social media presence to let your followers know that you are a real person, and can respond quickly to comments and questions, or to solve problems that may arise with customers.
Good customer relationships will encourage positive feedback, and will result in your followers being more willing to like and share your content with their own social circles.
Hopefully these simple tips will help you manage your social media promotions to make them easier and smoother.
Write each blog post and social media post as if you have 600 interested ears ready to listen to it. There is a company that I buy from regularly, but most of their social media output consists of the owner posting short 30 second videos of himself chatting about his business, his latest deal, a competition they are running etc.
From simple brochure websites to full ecommerce and back-office systems plus marketing services including Social Media Marketing, Pay Per Click, Strategy and Training.
In order to gain the desired success you always sought for, you need a social media marketing campaign. The time allocated towards social media promotions has to be effective, or else it will simply be time wasted that would be better spent elsewhere within the business.
Social media trends are an ever-shifting target, so makes it even harder to pin down a single sales and marketing strategy that consistently works every time. When you started out you didn’t run out and hire a huge business premises, or rent out several empty high street shops.

Very visually stimulating businesses such as fashion, shoes, clothing, and cake design for example, would do very well on Facebook and Pinterest to start with.
You may well have your very own social media guru sitting on reception, or working in the parts department in a pair of overalls. Cross-posting is an easy way to ensure you are increasing your activity on all your social media sites without having to dedicate hours to creating content each day.
Spend your time on other important aspects of your social media campaign rather than worrying about numbers. To save you from wasting your precious time and effort on the wrong social media sites, you should be going to the places where your customers actually hang out. Well, that was quite well chosen on my part simply because, even without doing any research on your particular business niche, your customers are probably already there. The whole point of social media is to enable everyone to use it, even when granny and granddad only check in occasionally to look at new photographs of their grandchildren that have just been posted. If anything, using sites like Facebook can help the computer-terrified to overcome their fears by giving them instant rewards for their efforts.
He openly admits that he would struggle to sit and write a social media post, but being an ex-market trader with the gift of the gab, put him in front of a camera and he will give you gold!
Unless you make use of the social media marketing, you will not know the miracle that it can do to your business. People visiting these media sites are more interested in getting the information in a personal rather than professional way.
This is why you should never jump in and flood every social media platform available all at the same time either.
Even if you have a very limited time budget allocated towards social media, try to aim for at least one good post per day on Facebook and your other main social media site, whichever that one is.
There is little point posting to Instagram if your business demographic only frequent Facebook. The idea is to not spread yourself too thinly – you don’t have to be active on every single social media site out there!

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