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In case you haven't heard, Playdom's Social City won the Best Social Network Game award at the Game Developers Choice Online Awards last week, and to spread the love, Playdom is giving away 10 free City Bucks to all their players! A decade ago, many of us would not have spent much time thinking about what social media was, not to mention what it could potentially do for us. Many people have associated Facebook with a way to keep in touch with friends and family, to share pictures and to play online games.

6 to clarify category definitions, timeframe and methodology (see note at bottom)Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time.

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