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The rise of social media is a worldwide phenomenon, and people are using many languages to interact online. The Rosette linguistics platform enables social media monitoring tools to identify language of incoming feeds, analyze sentences for sentiment analysis, extract entities for metadata, and improve search results. Social media content aggregators can offer a more rewarding experience to subscribers with Rosette’s document clustering. With English now making up only about 40 percent of global social media postings, it is becoming increasingly important for our customers to access business and market insights hidden in non-English conversations.
If you want to know what’s happening in the social web you need social media monitoring tools.
Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. Twitter account: socialmention Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. Twitter account: socialpointer SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. Twitter account: socialseek Get all the latest tweets, news, videos, photos, and more on any topic you want in one place.
Twitter account: howsociable Free monitoring tool for measuring your brands or keywords using 32 social networking sites. Twitter account: icerocket Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Twitter account: NutshellMail NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online.
Twitter account: tinker Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web. Twitter account: tweetreachapp TweetReach measures the impact of social media conversations. NEXT POST12 Essential Social Media Cheat Sheets by Ann Smarty 33 Ann Smarty is a search marketer and full-time web entrepreneur. PREVIOUS POST Fully Monetizing Audiences May Mean Letting Others Do The Selling From MediaPost's Online Video Insider by Brad Herman , Wednesday, July 18, 2012 Content publishers invest large amounts of time and money defining and honing their media brands.
ITZ provides actionable research to help media companies understand and navigate the digital frontiers. Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). 1Wildfire, a startup focused on creating interactive promotions on social sites, last month launched Social Media Monitor, a tool that tracks and compares how brands are performing on Facebook and Twitter. 6We’re fans of Hootsuite as a free tool that enables nonprofits and cause organizations to update multiple social media platforms (Twitter, Facebook) from a computer or mobile device. PostRank analytics lets you uncover your influencers, identify which social networks give you the greatest traction and benchmark yourself against the competition. MentionMap is a visualizer tool that lets you assess the most influential Twitter users in various sectors.
12Yahoo Pipes is a powerful tool that lets you aggregate and remix content from anywhere online. What is interesting for me is that a raft of tools like these is begging for an aggregator tool that will pull the data from each and present it in a useful way. This is a nice list for people who are trying to use social media for their small business.
I represent Sinotech Group, a social intelligence Agency, and we have just released a new, free social media monitoring tool called Buzz Equity. Monitoring social media is one of the key elements to promote business online in the right way.
Learning: We provide thousands of free articles, tutorials and resources to the social good community. The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. Companies that will succeed in the 21st century will be social businesses, committed to forging deep and meaningful relationships with their customers. 2Boulder, Colo.-based Collective Intellect, which started out by providing monitoring to financial firms, has evolved into a top-tier player in the marketplace of social media intelligence gathering.
3Lithium monitors your search-specific mentions and sentiment in social media outlets and outputs them into easy-to-read graphs and numbers resembling the stock market. 4Sysomos’s Heartbeat is a real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly graphics. 6UK-based Alterian SM2 tracks mentions on blogs, forums, social networks like Facebook, microblogs like Twitter, wikis, video and photo sharing sites, Craigslist and ePinions. 7Cambridge, Mass.-based Crimson Hexagon taps into billions of conversations taking place in online media and turns them into actionable data for better brand understanding and improvement.
9Webtrends offers services geared toward monitoring, measuring, analyzing, profiling and targeting audiences for a brand.

11Global brands look to NM Incite‘s expertise across marketing, sales, product development, customer service, business strategy development and in deep verticals for monitoring and social media intelligence.
12New York-based social-media consulting firm Converseon, named a leader in the social media monitoring sector by Forrester Research, builds tailored dashboards for its enterprise installations and offers professional services around every step of the social business intelligence process.
13Ottawa-based dna13‘s MediaVantage will monitor all of your media coverage and present it in an easy-to-read format allowing you to respond from one platform.
14Belgium-based Attentio tracks global conversations taking place across social media (blogs, forums, social networks, Twitter, YouTube) and online news sites. 15In the fall 2010 Visible Technologies replaced its truCAST technology with Visible Intelligence, its new enterprise social intelligence platform and services. 16Cymfony provides market influence analytics by scanning and interpreting the millions of voices at the intersection of social and traditional media.
19Released in April 2009, Meltwater Buzz monitors, tracks and analyzes user-generated content on more than 200 million social media sites to help a brand understand its user sentiment and gauge competition. 20UK-based Brandwatch trawls the Internet looking at news, blogs, forums, wikis and social networking sites and finding mentions of brands, companies, products and people.
In this overview I sought to avoid the insidery, wonky discussion around social CRM (customer relationship management), but it’s worth a quick mention. Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. Jacob Morgan, principal of Chess Media Group, points out that social CRM means different things to different people. There are literally dozens of social media monitoring services in the marketplace, so this roundup is meant as a guide to the top-tier vendors rather than a comprehensive list.
Our accompanying piece in this package on Socialbrite, 10 paid monitoring services for nonprofits and organizations, offers short capsule reviews of Trackur, Thrive, eCairn, Hootsuite, BuzzStream and other monitoring services. You can also check out Social Insights by Fuseware, which has a great focus on social CRM and engagement.
I have already some of the tools included in the list.radian 6 was great in my business research and internet marketing.
Very splendid information about the social media and its effect on the present marketing scenario.
Social media monitoring applications can then filter data based on entities in the metadata. We’ve continued to refine and hone our linguistic software components to meet the new wave of language challenges inherent in social media analysis. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. Glean insights about the growth of your social media fanbase on the leading social networks.
It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. And behind the scenes, we crunch your social activity through our big data engine to provide you with the most actionable social intelligence in the business.
Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles. It relies heavily on your social graph so the results you get may not be meaningful for your target audience. You can use this free social media tool to search for influential bloggers for a variety of activies including blogger outreach.
HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. The surchmeter shows you how popular a keyword is on different sources: surchur, blogs and twitter. Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Today we’ll look at the wealth of free monitoring tools available to you, divided by functionality. You can keep on top of key phrases, top blog posts, videos, key people news sources and more. The browser-based tool offers a one-stop customized site for seeing results across multiple social media channels.
The tool measures the level of interest in specific topics based on searches people conduct over a period of time. These are so useful tools to work with, you have collected such nice tools.Thanks for the post. These are so useful tools to work with, you have collected such nice tools.Thanks for the post. A key feature of this tool is that it incorporates Chinese and Asian social platforms, so if you are interested in those markets you really must try it out.
It’s a real-time social media search platform where you can search for mentions of a Brand on an extensive list of frequented social media websites.

Can monitor social stats from webpages, sm platforms RSS feeds and even comment stats such as Disqus. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement. Many offer end-to-end solutions, providing not just tracking capabilities but a rich set of analytics and response tools to help you grow your business and engage with individuals who influence broad swaths of the market.
Some cater to small business with modest budgets that want to handle monitoring analysis internally. So use the new year as a fresh impetus to create a Social Media Plan ( can help with that), begin monitoring and consider evaluating an outside vendor by signing up for a free trial.
Beyond their monitoring dashboard, which tracks mentions on more than 100 million social media sites, they offer an engagement console that allows you to coordinate your internal responses to external activity by immediately updating your blog and Twitter and Facebook accounts all in one spot. Using a combination of self-serve client dashboards and human analysis, Collective Intellect offers a robust monitoring and measurement tool suited to mid-size to large companies with its Social CRM Insights platform. The goal is to help you monitor the effectiveness of your social media strategy, understand the sentiment behind conversations online and mine large amounts of data.
The new platform helps clients monitor, analyze and participate in social media conversations as well as protect their executive and corporate brands online.
Please note that many of the other monitoring vendors listed outside the Top 20 also deserve consideration, based on your company’s specific needs, costs, features and if you find a good cultural and personality fit.
Focusing purely on online content, the company, owned by OpenAmplify, has developed technologies to find, analyze and manage mentions in social media and traditional media. You can also have Trendrr do a Social Media Audit, providing an analysis of your social media presence, dissecting volume of mentions, sentiment, links, influencers, demographics and more.
Beyond the strong features of social media monitoring, D9 provides also an effective and sophisticated system of competitive intelligence. In my opinion, the Alterian SM2 tool can be evaluated as a Top 5 tool in this list, because of good set of advanced industry features and good customer support. Many applications have been developed to ingest and analyze the data from various social media sources. The number of items in a group can also indicate trending topics and product, or expose incidents of social media spamming. Contact us for a free evaluation of how Rosette can make your social media analysis software internationally ready. We chose Rosette because its accuracy and performance enables us to broaden the global coverage of our technology to discover insights from social media conversations in other languages. Our digital forensics team pioneers faster and cheaper techniques to extract forensic evidence, leveraging the Autopsy open source platform. Sources are scanned continuously to bring you the most complete and up-to-date data on how your business is perceived.
It’s useful for understanding who are the influencers on a given topic and what are to trending sources.
We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more.
A business research tool, it indexes more than 800 news sources and publications, like the Wall Street Journal and PBS NewsHour, and some 1,600 authoritative industry blogs. It includes both Western and Asian social platforms, making it an invaluable tool for Brands wanting to gain deeper insights from these markets. Others service global corporations that want access to expert analysts as well as a robust suite of social tools that plug into business processes. It now comes as part of BuzzLogic’s ad platform, requiring a media buy to connect to unique audiences through BuzzLogic. Tracking your social media can be overwhelming and this article put everything needed in one place.
It would be nice to also see a list of the best monitoring programs for small businesses on a budget! Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks.
For a good example of Yahoo Pipes in action, look at this Social Media Firehose tool, which lets you track your brand or product mentions across a slew of social media sites. Attensity Respond helps automate the routing of incoming social media mentions into user-defined queues. It’s worth mentioning that they come from a traditional media tracking background, and with purchase of BuzzGain in February 2010, they added many more social media monitoring capabilities.
Rosette quickly integrates with social media applications to give developers a head start in analyzing multilingual data from Twitter, Facebook, LinkedIn, and other social media channels. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence. MotiveQuest is positioned in the Strong Performer category in a 2006 Forrester report and it has a Slideshare presentation on leveraging motivations in social media.

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