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Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. The remainder of this article will show you how to use an RSS reader to build a social media dashboard. This is a screen shot of the social media dashboard for my company, Sterling Rep Social Media.
The above plan will allow you to construct a powerful social media listening post, free of charge. Tony Ahn is the owner of Sterling Rep Social Media, a firm providing online reputation management, web presence development and social media services to clients in Manila, Philippines and around the world.
Great post, personally I use Social Mention as well to compliment the feeds but the one thing missing is an automated dashboard to filter and summarise results. This is a great article and I would be interested in reading more about how small business owners (and others) can better manage their social media comments efficiently whether with a free service such as Google Reader or others not free. Wow, if I had 1.5 million users I would seriously consider investing some money into a social media tool. If you want to know what’s happening in the social web you need social media monitoring tools. Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. Twitter account: socialmention Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. Twitter account: socialpointer SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. Twitter account: socialseek Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. Twitter account: cotweet Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Twitter account: howsociable Free monitoring tool for measuring your brands or keywords using 32 social networking sites. Twitter account: NutshellMail NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose.

Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online.
Twitter account: tinker Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web.
Twitter account: tweetreachapp TweetReach measures the impact of social media conversations.
NEXT POST12 Essential Social Media Cheat Sheets by Ann Smarty 33 Ann Smarty is a search marketer and full-time web entrepreneur. PREVIOUS POST Fully Monetizing Audiences May Mean Letting Others Do The Selling From MediaPost's Online Video Insider by Brad Herman , Wednesday, July 18, 2012 Content publishers invest large amounts of time and money defining and honing their media brands. ITZ provides actionable research to help media companies understand and navigate the digital frontiers. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain. This is an engine searching millions of conversations taking place on blogs and social media sites.
They’re just starting to get into social media and so are not yet willing to invest in a paid tool.
Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Glean insights about the growth of your social media fanbase on the leading social networks. And behind the scenes, we crunch your social activity through our big data engine to provide you with the most actionable social intelligence in the business.
Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles. It relies heavily on your social graph so the results you get may not be meaningful for your target audience. You can use this free social media tool to search for influential bloggers for a variety of activies including blogger outreach.
HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites.

Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Using a social media monitoring tool will help analyze the conversation, in addition to just supplying you with mentions across the web.
I mean the solution offered here is interesting but really, without Facebook you basically built a social media monitoring tool without including the largest social network, which seems a tad silly. I myself use Fuseware Social Insights that extracts detailed sentiment and influencer analysis, while letting me engage with anyone online simply by connecting my Twitter account to the platform.
You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more. They have multiple employees that spend an hour a day monitoring their social media monitoring dashboard, and each of their dashboards is set up to cover part of the entire spectrum outlined above.
Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. If one of them sees something that needs attention, they mention it on an internal microblog, and then someone monitoring that microblog refers it to sales or customer service as needed. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business. With Trackur, you can view executive dashboards or dive deeper into mentions about your brand.Pick Your Plan Any Device. START YOUR FREE TRIAL About TrackurSince 2007, Trackur has offered affordable social media monitoring tools for individuals, small companies, large corporations & agencies.

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