Social media monitoring companies,social media api,free social media marketing software - Videos Download

08.12.2014
This blog offers to-the-minute social media & digital news and trends, tips and tricks for maximising your social media activity and product reviews. The blog is maintained by James Fell with posts comprising of Social Media Advance staff members and influential thought leaders from within the industry. It’s probably the case that as professional within a PR & Marketing role you have been contacted by salesperson about a fantastic social media monitoring product to help you analyse in greater detail your social media activity. The social media monitoring landscape is a varied place with lots of different companies offering you the ability to monitor your social media activity effectively. The range of social media products available varies based on price, functionality and the accuracy of your results with some social media monitoring tools pulling directly from each relevant social media platform API on your request and other physically caching and storing all of the data.
If you are quite early on in conducting social media activity for your organisation it might be the case that you simply cannot justify this sort of spend for your business or simply don’t have the marketing budget.
SocialMention is the most comprehensive free social media search tool available to PRs and Marketers in the UK. SocialMention allows users to search for relevant keywords across a number of social media channels (including Facebook, Twitter, YouTube, Blogs and Forums) and not only filter the results by source, top influencer and popular hash tags but lets you export the results either by Excel, XML or set up an email alert you when new keyword mentions appear online.


BoardReader is a social media search mechanism that allows you to conduct keyword searches across forums, message boards and Wikis. Natively a social media management tool to help you manage your social media activity across Facebook, Twitter, LinkedIn, Google+ and others, it also has a function to which you can set up feeds to search for specific keyword mentions. PeopleBrowsr offers a free service to allow you to search for keyword mentions and find relevant social media influencers within Twitter.
Being that the tool is linked with Kred, a social media scoring mechanic and the company holds all of the Twitter data I tend to find that the accuracy is quite good but with they offered more functionality in the free offering. Addict-o-matic is allows users to not only conduct keyword searches online but also create a custom page based on the latest buzz in any topic across a number of social media and news platforms. Social Seek offers a nice interface to search for keyword mentions across a number of social media channels. Lastly, MonitorThis is another nice example of a social media search engine offering users the ability to search for associated keyword mentions across 25 different search engines. Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity.Social Media Monitoring Tools not only helps you to check what people have to say about you or your company brand but they also help you analyze the ROI (return on investment), and the steps you need to take to improve your reputation and make your customers happy.


There is also an argument that your requirements for monitoring don’t extend to the level of detail offered by these tools. To help you achieve this I have pulled together my top 10 social media monitoring tools to help you monitor and measure your social media activity. That said it does offer a good starting point and is greater in scope that just social media, scanning the whole web for mentions also. Focused specifically on News & Blogs, Twitter and YouTube, users have the ability to extend there search by monitoring events, Flickr and Facebook too.
In this article, I have compiled a large list of social media monitoring tools to help you reach your social media goals. Keep in mind that besides tools for monitoring your social media performance it is also important to connect your sites to sites like Facebook in an intelligent way.



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