Social media metrics for federal agencies,best social media training courses,jobs applications for 18 year olds - Review

04.07.2014
Text rich presentation that shows that at least part of the government is trying to work in a social media world. Social media refers to a range of Internet-based application that support the creation and exchange of user-generated content - including FaceBook, Twitter, Instagram, Pinterest and LinkedIn.
This image from The Conversation Prism maps the current social media landscape demonstrating its complexity and spread. New social media metrics for federal agencies will provide consistent terminology and governmentwide benchmarks, the Center for Excellence in Digital Government says.
GSA also announced it is rolling out an application programming interface, or API, from the federal Social Media Registry, where agencies can keep track of their official social media accounts. In the DigitalGov blog post, Justin Herman, lead for social media in the Center for Excellence in Digital Government, offered a few examples of the API's potential uses. Join Government InsidersSIGN UP FOR OUR NEWSLETTERCovers mobile apps & app development, mobile device management & BYOD, security & privacy, and other key issues. OPM ANNOUNCES STEPS TO PROTECT FEDERAL WORKERS AND OTHERS FROM CYBER THREATSNext Century Cities Is Now 100 Members Strong!Consumer Watchdog Backs Consumer Privacy Protection Act Introduced By Rep. Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels.
Agencies should ensure that they collect, analyze, and report on a minimum baseline set of performance and customer satisfaction measures. Web performance metrics tell you how well your website and other digital services are performing, and are generally derived from tools that measure usage, traffic, site quality, and performance. Below are ten minimum common baseline performance metrics that agencies should collect for their .gov websites. Powerful, invaluable metric because it’s the only measure that accurately calculates how many individual people (or physical computers) actually visited your website in a given time.
Below are a set of recommendations to help you collect and analyze the common Web performance metrics.
Below are minimum common baseline customer satisfaction metrics that agencies should collect for their .gov websites.
A customer’s perceived willingness to choose your service for the same or similar task in the future. To help you collect the common customer satisfaction metrics above, the following are recommended questions to ask via online customer satisfaction surveys. Also, while many agencies will collect metrics at the aggregate website-level, some agencies have taken a deeper dive to collect satisfaction data at the page-level or for a specific task or application, which can be highly valuable. Use their webmaster tools to optimize your site for these search engines, to make your content easier to find. User Experience metrics are often diagnostic in nature and provide a practical way to identify the top problems with a particular digital service. There are no pre-defined standard User Experience metrics, because each website has different goals and audiences, and provides different services. If you have User Experience professionals on staff, or have the funds to hire contractors on a long-term basis, ask these experts to help you identify the best user experience metrics to collect and follow for YOUR site. What differentiates usability testing from other performance metrics is that it can give you valuable baseline data before you even launch a website or other digital service. GSA’s DigitalGov User Experience Program recommends doing a small-scale test of your website every month, to build confidence and expertise, but this may be too much for some agencies. User experience (usability) testing is extremely valuable but also time-intensive, so make sure you document your findings and metrics.
Measuring mobile performance, which is a new channel for most agencies, is generally concerned with mobile websites, mobile apps, SMS, or even QR codes.


Native Mobile Apps—The newest of the digital services applications, agencies are still grasping with proper native performance measurement, but here are four metrics agencies are looking at to measure effectiveness. Social media is transforming how government engages with citizens and how it delivers service. A common tag will collect the required metrics easily and at minimum cost to agencies, and provide a government-wide view of digital services. It will allow for data aggregation at the federal level, and provide agencies with robust analytics. The tag can supplement existing metrics applications, and offers a stand-alone solution for agencies who don’t currently have a metrics application in place. American Customer Satisfaction Index (ACSI)-ForeSee—customer satisfaction survey tool used by multiple federal agencies and organizations in the private sector.
Survey Analytics—survey software that includes a full suite of tools for creating surveys, sending email invitations, and analyzing survey data. Over the years, agencies have adopted many different tools, methodologies, and success metrics to measure website performance, resulting in a lack of consistent data around .gov website performance. To improve information and services to the public, agencies must establish standard ways to measure the success of .gov websites.
Cost savings—Central procurement of common tools will save agencies significant time and money, and ensure they have robust analytics tools to effectively measure performance. Adoption of industry standards—Common methodology, terminology, and tools will improve the accuracy of data across the federal Web space, making it easier to spot gaps and inaccuracies and fix them on a global scale.
High-level comparative analysis—Aggregating data across all federal executive branch websites will deliver precise information on the reach, growth, and impact of digital government services. Executives can use this information to report on channel performance and strategically plan for the future. GSA’s Digital Services Innovation Center developed the Digital Services Performance Measurement Framework to identify a common approach to collect standard data, and enable aggregation of this data at the federal level. While the guide is aimed at US government agencies, its lessons can easily be adapted for any organisation that wishes to use social media as a way of connecting with its audience.
For now, they include specific metrics for Twitter, Facebook, Google Plus, YouTube and Tumblr. One could aggregate the activity from all of a department's Twitter accounts or track mentions of a certain topic across all federal accounts, he wrote.
Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers.
It’s important to collect a variety of metrics—not just visits or page views—to get a holistic picture of how well you’re delivering your digital services and information. Also most popular and widely reported metric for cross-comparing traffic from various websites. For example, your website is launching an awareness campaign by placing key content on your website’s home page.
A major caveat for the Web analytics Demographics dimension is that most Web analytics solutions are limited to the demographic information derived from an IP address of visitors computer and the network they use. Agencies should collect and analyze the following search data to help measure performance and customer satisfaction. While Digital Metrics typically looks at the general behavior of groups, User Experience is important because it focuses on how individuals think and act in relation to a product or service. It’s important because online services (whether a tax form, an app for finding a bus route, or a phone number for complaints) should be easy to find and use. It can give you important metrics such as how long it takes someone to complete a task, or how many clicks it takes to find something.


Usually used only by large e-commerce sites and other sizable enterprises to collect performance metrics on a user’s ability to complete tasks.
GSA offers small-scale testing to agencies through the DigitalGov User Experience Program, that lets agency staff observe and get trained on how to conduct simple usability tests. Below we have listed some general approaches taken by agencies when measuring mobile product performance. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available. One advantage of using the ACSI is that you can compare your results to other government agencies and top commercial websites.
While a goal of the Digital Strategy is to have a common set of performance measures and consistent means of collecting data, agencies may have varied approaches to using and interpreting the data based on individual agency and website goals. For example, a directional website’s goal may be to send its visitor from point A to point B, and point B happens to be a different website. Agencies should use dimensions, such as time, content, marketing, and demographics with the common baseline Web metrics to gather crucial specifics that will give a comprehensive and holistic picture of how your website is performing and where you need to make improvements.
For example, you may think that having a longer average time on site is good because it means people are spending more time on your site and are more engaged. Provide background or supporting information to help your readers understand what this data means for your agency, beyond just numbers. You can identify targets based on prevailing practices from government or industry, or you can set goals to improve a particular metric over time. Some tools require additional development to publish the data in a readable format for Web managers.
Use to report on site health metrics such as outages, page load times, application responsiveness, etc. It provides a framework for agencies to measure the value and impact of social media in addressing agency mission and program goals. Use the metrics you gather to make targeted, data-driven improvements to your site, and track changes you’ve made to measure levels of success. For example, key measures for a Web portal may be different from an informational site, so take the opportunity to explain how. The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making.
The guidelines also suggest measuring specific short-term campaigns and tactics with the metrics. In any of these cases, this metric will help determine if the website is doing its job by providing the desired number of pages per visit. You may also need to look at customer satisfaction data for that content, bounce rates, etc. In this scenario, you’d want to look at other metrics to get a complete picture and identify ways to improve the content and better engage your customers.
But having a high visit per visitor may be good for a website whose primary purpose is a marketing campaign where you’re looking for many people to return often to your site and engage regularly.



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