Social media metrics dashboard,social media study pdf,journalism careers - Tips For You

There are a lot of social media metrics and measurement tools out there aimed at corporate users. Social media measurement is quite immature, just as Web analytics was back in the mid-1990s.
In my experience, social media has nuances, just as any media platform does, but overall, similar principles should be planned for when embarking on any social media measurement program. The output of the Concept phase might look like Figure 2, which is a sample metrics framework developed for a planned social media program. The second phase in the social media process is Definition; it involves creating an outline of how social platforms could be leveraged to reach and interact with a brand's target audience to support the objectives. One of the measurement planning outputs of the Definition phase might look like Figure 3, which depicts an analysis construct used for many social media programs.
Figure 4 illustrates the type of performance data ecosystem available to social media marketers. Thus, there are many social insight data sources available, and some even overlap in the capabilities they provide. With the social plan, strategy, and tactics ready, it becomes time to move into the fourth phase of program development: Deployment.
Build data infrastructure needed by aggregating multiple data sources to populate the social media performance dashboard.
After being in market with a social media program and collecting data, the final phase of the process entails Optimization. A disciplined development and post-launch process very similar to the one we would use to plan and execute a marketing campaign or Web site redesign is used, but it is critical to understand that social media cannot succeed as a short-term execution, like a flight or a project. Headquartered in Boston, Massachusetts, Mullen is a full-service modern communications agency, integrating disciplines from creative to direct response, public relations, full-service media, social influence, digital production, and analytics. Although having a lot of fans and followers looks great, there are a bunch of other metrics that matters and it can sometimes be a burdensome jungle to navigate all the metrics. With the social media metrics dashboard you’ll be able to see trends across all your social media channels.
Blog social sharings – The combined amount of times your blog posts have been shared on social networks. This is the useful part of the social media metrics dashboard, the heartbeat tells your team how they are doing. The way I use the social media metrics dashboard when I help my clients is to focus on the Content Relevance metrics.

With Nilsson Analytics I help my clients with social media analytics, value attribution and ROI justification.
My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups. Hi Marketing Newbie, there’s a textlink the the very beginning on the article from which you can download the social media metrics dashboard directly from. So it’s left to the social analytics geeks like me to build bespoke measurement models (usually in Excel, albeit with some useful, informative charts and graphs) and either keep them updated manually or invest a significant chunk of budget in developing a software-based solution (nice work if you can get it). Now is the time to take the metrics and work out how they should be combined mathematically in order to create KPIs that accurately measure the identified behaviours on each platform.
By augmenting the KPIs with other business data that also measures your objectives (such as incoming lead volumes, sales, customer service requests, customer satisfaction data, etc.), you can link social media activity and investment with real, hard numbers that the board will understand. It will evolve quickly as marketers attempt different approaches and hold enterprise measurement firms accountable to help make sense of all the activity data generated by social media interactions.
The important rule is to focus on just a few metrics for each objective so that program evaluation remains simple and one does not end up in "analysis paralysis." The process should force the prioritization of only key measures.
As mentioned previously, holistic social media measurement includes both qualitative and quantitative performance sources. Most of these tools provide some work flow management capabilities, but primarily, they centralize all publicly accessible discussions across the social Web, made available for reporting and synthesis. So these particular solutions help social practitioners semi-automate the process of deciphering the meaning of social comments, specifically by pulling out topic categories and sentiment. These tools provide insight into a brand's Web site visitor behavior and, in the case of social media measurement, act as the primary source of a brand's outcome activities that are part of the analysis construct. In this phase, the focus is on ensuring that what is being seen and transpiring in social venues is what is expected, in terms of content, editorial calendars, work flow management, brand voice consistency, and so forth.
The social dashboard is an insight tool, built to navigate the complexity of social media performance and provide guidance for program enhancement and optimization.
Weight the amount of work you put into publishing on social media with how many people you actually could reach.
The way social media networks are designed promotes content that gets Interactions, hence potentially higher Reach.
With regards to Google+ metrics it is not that evident as Google Pages yet don’t give out any metrics. You can just change the name of the “channels” and input the metrics you get from Pinterest, let me know if it works for you!

I was in touch with a couple of existing vendors trying to get them to design their dashboards after my layout… no luck with that. Prior to that Joakim was the Head of Social for one of Europe's largest online gaming companies.
In turn, social media can seem very challenging, and at times even impossible, to measure with regard to its effects. Even if that is not the primary goal, monitoring outcome behaviors is how to gauge any economic value resulting from social media efforts (either directly or indirectly). Referrals from social media venues, such as blogs, Facebook, Twitter, and discussion forums, demonstrate what sort of high-value behaviors occur once social audiences reach the brand's site, including leads, transactions, and priority content consumption.
Social media never ends, and brands that consider embarking on active participation in the social venues where their audiences congregate (which they should) must be mindful of that commitment.
This article recommends a social media measurement process: Decide on how a brand might want to change their relationship with customers, put a thoughtful plan together, accept the tracking imprecision of consumer control and calibrate expectations, and then get out there and see what happens. Unlike most social media reporting templates this one is not grouped per channel, but instead grouped per 1) Activity 2) Interaction 3) Reach 4) Subscribers.
If that is giving you a positive ROI or not is a totally different subject where Olivier Blanchard has a great book called Social Media ROI.
Also, it is important to understand where on the social Web discussions about a brand occur-Twitter, Facebook, MySpace, discussion forums, blogs, and so on-to understand how key messages propagate across social venues, as well as determine if and how a brand should develop an active presence at each of these venues. First listen to what issues or topics social discussions center on, then consider the tone or sentiment (positive or negative) before allowing the brand to jump in prematurely and broadcast its perspective. With the right set up of referral domain categorization and campaign tracking code utilization, tying site activities back to direct social media efforts is possible. The Conversation Relevance metric is a great goal setting metric for your team tasked with community management on social media sites.
The problem with this approach is that there is little or no opportunity to fine tune either the KPI (Key Performance Indicator – how success is defined) or the algorithm (how the metric is calculated).

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