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Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco.
It’s challenging to rely solely on memory or your WordPress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. Designed by content marketers for the unique editorial calendar tools needs of their fellow content creators, Marketing.Ai is both easy-to-use and comprehensive.
If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need. Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools.
While this app wasn’t designed specifically for using exclusively as editorial calendar tools, it’s got plenty of loveable features. This all-in-one marketing solution boasts that it’s the only editorial calendar tool built for the social media age.
Using InboundWriter to plan your content for the next month is a bit like having an incredibly smart metrics specialist sitting next to you.
Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available.
WordPress users who are ready for something a bit more robust than the free editorial calendar tools extension should consider CoSchedule, a comprehensive approach to inbound marketing.

If there were ever a tool designed for companies that outsource a majority of their content, it would clearly be LooseStitch. Grow your business with powerful social media marketing and management modules, saving you time while getting results.
Rignite provides a rich set of social media marketing, monitoring, management and analytics tools. Monitor - Monitor social media networks, keywords, and influencers to engage and respond on social. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Many basic fields, including type of content, keywords, and dates are already completed for users, so you can simply plug in your ideas and get to work.
Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management. ContentDJ certainly bridges the content marketing lifecycle exceptionally well, and users can track and plan original content, optimize social media posts, and source content for curation from the dashboard effortlessly.
If your media team is creating an enormous velocity of content, it may be worthwhile to invest in this platform which can manage hundreds of tasks, deadlines, and concepts at any given time.
You can schedule and assign tasks and dependencies to a number of users within the calendar feature, which offers the added benefit of automated social publishing.

Users can create concepts and outlines, which are shared with selected users for collaboration. Create social marketing campaigns and manage daily social media activities from a single solution. Compare social campaigns against each other to determine what techniques get broader reach or higher social actions such as clicks, shares, and likes. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.
It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets.
However, it’s a solitary tool which works best for one-man (or woman) teams- to bring collaborators board, you’ll need to upgrade to the group version, WeDoist.
Our latest product, Curata CMP, offers a content marketing platform that includes a powerful editorial calendar for more efficient content production.
They have a pretty editorial calendar within their project management app for marketing teams. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics.
This WordPress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.

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