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Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research report based upon the complete study of the e-Marketing (Email, SMS and Social Media) in India. The survey was crunched getting great thoughts, insights and inputs from over 500 top marketers in India representing leading companies across industry verticals. More than 75% of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement.

75% of the marketers believe that this year at least 50% of them will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. Certainly, over 50% of Indian marketers aimed at customer acquisition this year, down from 58.5% in 2011.
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