Social media marketing job listings,public relations and social media paper,social media data - Test Out

13.11.2014
A generalist role like Digital Marketing Specialist may require a skill set that includes experience with content marketing, analytics, SEO, PPC, and social media.
Perhaps the most interesting results are for “social media marketing,” which had only one social media-focused role in its top five job titles, three generalist positions, and one non-marketing role (Recruiter). Since few roles would actually have “Google Analytics” in the title, it’s not surprising that the top job titles for that search are so varied.
The extreme volume of social media job listings doesn’t necessarily reflect a huge number of social media focused roles. Job ads containing “digital marketing” or “inbound marketing” were a distant second, with 19.5% of the search volume. Looking at how much certain jobs have grown in recent years is a good indicator of which skills are most in demand.
Job listings containing “social media marketing” or “social media management” have seen significant recent growth in addition to some staggered growth in the last several years. Between 2009 and 2015, the number of Indeed job listings that mention “digital marketing” or “inbound marketing” grew by about 867%. Other than a large spike around 2008 (shortly after the second version of Google Analytics was released), job listings for “Google Analytics” have maintained the same search volume.
The number of PPC job listings peaked in 2012 and decreased by about 55% as of January 2015. Employers may have to compromise on their job requirements or look for more junior talent for hard-to-fill roles. These numbers changed a bit when looking at keywords within the job title, as opposed to anywhere in the job listing. Although social media skills are the most prevalent in job listings, they also have less value than the other skills analyzed in the study.
Employers having difficulty finding the right candidates for inbound roles should consider solutions such as less stringent job requirements. Be sure to read the full study for additional data, including which states have the most inbound job opportunities.


This entry was posted in HubSpot and tagged Digital Marketing on August 10, 2015 by haquino72.
Early this year, one of my students Michael found a decent digital marketing job in Toronto.
Compared to other industries, digital marketing is still relatively young in Canada’s job market.
This chart shows the growth of job listings containing “social media marketing.” It has a significant increase in 2015 after a slowdown in 2013 and 2014. The chart below shows the growth of job listings that mention “digital marketing” or “online marketing”. Most of the digital marketing positions require candidates to have a broad range of digital marketing skills such as social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), and Google Analytics etc.
Businesses now can connect with their customers and reach out to their target audience almost everywhere through online social networks. As content plays a key role in digital marketing, many companies struggle to produce enough blog posts, eBooks, social media posts, and videos to be used in different digital channels. The new search engine optimization strategy is intertwined with content marketing and social media marketing to become a more holistic approach.
In conclusion, there are tremendous digital marketing job opportunities in Toronto, Vancouver and Montreal.
Average Entry Level Social Media Marketing Manager salaries for job postings in New York, NY are 36% higher than average Entry Level Social Media Marketing Manager salaries for job postings nationwide. Of the 20 most popular job titles within that data set, most job descriptions called for a broad range of marketing skills. Even the SEO Specialist job ads were looking for skills beyond SEO, including content marketing and PPC.
While you might expect to see a majority of specialist roles for these search queries such as Social Media Manager or PPC Specialist, most of the job titles are for generalist roles such as Digital Marketing Manager.
The inclusion of Recruiter within the top five suggests that the need for social media skills extends beyond the marketing department.


Domeyer cautions employers to not go overboard with listing too many requirements in job descriptions, which can deter good candidates from applying. Social media has become an expected skill within a variety of roles, even non-marketing positions such as Recruiter and Customer Service Representative.
The graphs below show the percentage of job listings containing certain keywords based on historical data from Indeed. Wanted Analytics recently reported that Marketing Manager is one of the hardest roles to fill, with only two available candidates per job listing.
There is a growing number of inbound jobs and a growing number of marketers with inbound skills. The highest paying skills associated with this job are Social Media Optimization, Marketing Management and Search Engine Optimization (SEO).
Having a surface-level understanding of several other marketing disciplines in addition to deep expertise in one area can give job seekers a competitive edge. You need to be familiar with the major social networks such as Facebook, Twitter, LinkedIn, and Pinterest. Taking a creditable digital marketing training is the short-cut to learn these fundamental skills. If you can help companies reach out to their audience by using well-defined social media strategies, the hiring manager wants to talk to you. Most of the digital marketing manager, digital marketing specialist and content marketer positions require SEO skills. You need to have a general knowledge of all aspects of digital marketing, then focus on one area to be really good at it. Lastly, I will give suggestions to people who want to pursue an exciting career in digital marketing.



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