Social media marketing courses washington dc,social media marketing planning worksheet,top online advertising agencies,social media ppt template - 2016 Feature

23.12.2014
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. The Ley Group, a widley acclaimed Washington DC builder, recently hired Shout Brigade, my new creative firm, to redesign their website. I’m excited to announce the launch of the website for our new creative social media agency located in the beautiful Cleveland Park neighborhood of NW Washington, DC. The new site is designed to enhance the winery’s upcoming social media marketing campaigns, as well as cater to their already loyal following. I am blown away every time I see a new painting by Washington, DC area local, and friend, Seth Haverkamp.
I also wanted to start focusing on my Social Media Marketing services since it now accounts for the bulk of my new projects.
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%).
One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.
The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites.


While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. Social networks and blogs account for 23% of all time spent online — twice as much as gaming. SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site.
On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%).
90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. His award-winning Webbiquity b2b marketing blog covers B2B lead generation, web presence optimization, social media, interactive PR, SEO and search engine marketing. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.


The birth of my daughter, Stacie Maria, and the multitude of side-projects has caused me to completely neglect my own website and social media profiles. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. He’s been named one of the 50 most influential B2B marketing thought leaders, been quoted in publications including Forbes and Fast Company. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Too many of today’s social media marketing newsletters are too technical, and down-right boring.



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