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According to The Nielsen Company, consumers spent an average of 5.5 hours a month on social networking sites in December 2009 - an 82% increase from the previous year. Develop a strong understanding of social media, including proven strategies & best practices.
Learn how to implement social media campaigns and tools to engage and measure your audience. Integrate and execute effective social media campaigns to increase brand awareness and drive sales. Understand how social media can be used to aid marketing objectives, including advertising, search engine optimization, public relations, and reputation management.
How top companies have created employee guidelines and how you can develop a business culture to support social media.
How to manage your own brand and develop a personal social graph that can help you win business or get hired. Social media marketing classes can teach marketers how to integrate social media into their digital marketing efforts, which allows marketers to form a cohesive, multi-channel approach to their B2B or B2C Digital marketing strategy that engages customers on multiple social platforms.
Social media marketing classes show online marketers how to harness the power of social media marketing and develop a social media competitive strategy for the upcoming year to find their audience, grow their business, and stay ahead of the competition.
This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. Leveraging Tier 1 Social Media Networks: LinkedIn, Youtube, Facebook & Twitter- Your education continues the theme of communications in this class, in which you’ll learn how to leverage the major social media platforms of Facebook, LinkedIn and Twitter, as well as the basic principles of what’s important to successfully using them as marketing vehicles.
Social media marketing classes that explain the fundamentals of the tier 2 social media platforms such as Tumblr, StumbleUpon, Quora, Instagram, Pinterest, Foursquare and Google+ help marketers take advantage of the unique offerings these platforms provide. Social media classes which focus on social metrics can help businesses best allocate social media resources to maximize ROI, as well as target the most relevant audiences.
Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Online Marketing Institute offers this LinkedIn training class to teach you how to maximize your brand and enhance its visibility across the digital landscape. Apart from the business advantage that you can gain from this social channel, this LinkedIn marketing class is designed to help you achieve success for your personal branding efforts.
Related courses are available to provide you with an in-depth view on LinkedIn marketing introduction. Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. Pinterest marketing strategy classes teach marketers how effectively utilizing popular second-tier social networks can play a huge role in a company’s overall social media marketing strategy.
This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing audience behaviors within social media channels. B2B social media marketing strategies are taught by Jasmine Sandler at the Online Marketing Institute. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning.

Social media marketing class instructor Ekaterina Walter offers tips on effective targeting with social media platforms. Social media marketing instructor James Hickey provides expert tips and best practices for marketing with Facebook and Pinterest.
Social media marketing class instructor Ben Pickering provides techniques for successfully using social promotion.
Social media CRM strategies are taught by LaSandra Brill through the Online Marketing Institute.
Social media marketing instructor Ryan Phelan teaches social media marketing best practices at the Online Marketing Institute (OMI).
Social media marketing instructor Todd Wilms teaches social media marketing strategies at the Online Marketing Institute (OMI).
Social media and search marketing strategies such as conversion optimization plans are taught by Kent Lewis through the Online Marketing Institute (OMI).
Social media marketing best practices are taught by Jason Kane at the Online Marketing Institute.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way.
Strategic social media integration starts with having an understanding the online behavior of your customers. Finding the right audience for their brand and products allows today’s social media marketers to properly interact with their customers, increasing engagement and generating stronger leads. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. Businesses which are doing well on top social media platforms like Facebook, Twitter, LinkedIn and YouTube can focus on tier 2 social media platforms in order to target specific core audiences on each platform.
Marketers can develop social media metrics that matter, including metrics based on objectives, audiences, and platforms.
This course will serve as your guide in using this social channel as your branding focal point. This will highlight the best practices, proven strategies, and LinkedIn marketing techniques. In this Facebook marketing class, you can learn insider tricks about how to engage your Facebook fans to build brand awareness, how to cultivate brand loyalty and tips for increasing traffic.
For example, adding Pinterest to your social media marketing mix can help drive customer awareness and generate new leads. Jasmine is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training.
Ryan brings over 13 years of online marketing experience to Acxiom as the Vice President, Global Email Strategy.
Wilms is the founding member of the SAP Social Media Audience Team, helping SAP's 47 solutions and 20 industries reach their appropriate audiences through social media marketing. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career.
As an Account Director at Anvil, Jason is responsible for the creation and execution of various client online marketing strategies, specializing in the integration of paid search, social media, link development, and competitive analysis.

Experienced social media marketers know how to apply this knowledge to the five fundamentals of multi-channel marketing in order to create content that targets new customers and brand advocates, while listening for feedback through social channels.
The elements of a mature social media strategy may include optimizing for specific social platforms and aligning your social content with your brand. Each tier 2 social media platform has its own benefits and best practices which this social media class will explain.
Furthermore, marketers can use meaningful social metrics to properly factor in audience growth and behavior change in order to target the best audiences. How to Use LinkedIn for Personal Branding will also touch on the digital marketing essentials to provide participants with a complete learning session. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few.
He provides his clients and students with a proven Internet Marketing system for retail, self-employed individuals and home-based businesses. He joined Strutta in September 2009 and has been involved with online media for more than ten years. She has over ten years of technology marketing, communications, and web strategy experience. This social media marketing class, 5 Fundamentals of Integrating Social into All Digital Efforts, Instructed by Ryan Phelan, offers marketers fundamental actionable ideas for how to acquire a greater breadth of consumer data that can be used for improving engagement across all channels.
This social media marketing class, 10 Essential Elements of a Mature Social Media Marketing Strategy, instructed by Kent Lewis, helps businesses continue engage customers beyond initial contact and develop their long term social media strategy. Developing a social media strategy for tier 2 social networks can be beneficial for businesses looking to expand their social media marketing reach.
Marketers can also use social media metrics to ensure that their social media investments will bring more value to their businesses. From account set-up, to the various pinning or repining tactics, companies must understand the strategic fundamentals of Pinterest in order to take advantage of its marketing benefits. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years. This social media marketing class, Fundamentals of the Tier 2 Social Platforms: Tumblr, StumbleUpon, Quora & Instagram, instructed by Jason Kane, shows how to take advantage of tier 2 social networks to grow a business’s social media reach. This social media marketing class, What to Measure in Social & Why, instructed by Kent Lewis, shows how to develop social media metrics that truly matter.
This class, How to Develop a Pinterest Marketing Strategy, instructed by James Hickey, helps marketers incorporate Pinterest best practices into their overall social media marketing strategy. Tips and Tricks of Successful Facebook Growth,led by instructor Ekaterina Walter, shows marketers how to build creative and innovative marketing campaigns by combining strategies to incorporate Facebook’s viral features. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business.

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