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21.11.2014
Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook, Twitter and Tumblr to promote your brand or products.
By using these social media marketing ideas and tips, you are now armed with the basic information you need to run a successful campaign. It is not a question of whether businesses need to use social media but a question of how well we use it. Ironically enough, it turns out social media platforms are where most businesses target market “hangout”. But the real challenge lies in not businesses deciding to join social media, but to formulate a strategy and decide which social media platform is best suited for their kind of conversation and where are their potential customers, what are they talking about and how to get their attention. Luckily, even social media is not rocket science, like any business problem – the solution is a structured and tailored approach. Before you begin your foray into social media and internet marketing, you need to learn – the tools, the techniques and the platforms.
But before you call for an internal meeting and request for training on social media – you need to assess the skill level of your team.
Once you have identified, under which categories your team falls under – you need to find a social media trainer or course that can cater to the skills level of everyone on your team. Next, check for the trainer’s social media channels and check for branding, consistency of design, and activity. This checklist will help you decide, if the consultant practices what they preach on social media. Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.


Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site via a search engine query. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power.
This is where a social media manager or the hiring of an SEO services company comes in really handy. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. But, businesses are overwhelmed, under pressure or confused and need to get experts to advise them on how to handle social media and the platforms. Except with social media all your communications is now online and has the tendency to go viral very fast. Another important benefit of traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. Businesses now know that they need to be getting social in order to drive traffic to their websites and generate Return on Investment (ROI).
He has also written a number of eBooks on the same subjects (Social Media Secrets for your Business, Twitter Secrets for Your Business and Social Media Startup Guide for Business), all of which are now published and available online. However, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets.


Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. However, the challenge that businesses face is the lack of expertise in social media and the fact that it can sometimes be time consuming. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail. In order to execute a successful social media marketing campaign, the business owner should review this list of traits that define a successful campaign. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.




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