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07.07.2015
I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. Ric draws from a rich and eclectic set of influences for his vision of modern marketing management — value chain concepts, SMART goals (specific, measurable, attainable, relevant, time-bound), the net promoter score, capability maturity models such as the community maturity model, persuasion psychology, etc. One of my favorite parts of the book is a 6-page discussion of how to adapt Scrum agile management to social media projects.
One other part of the book that I found particularly intriguing was a framework for categorizing patterns in social media platforms.


Different social media platforms have varied strengths and weaknesses among these devices, and their implementations often differ significantly. I’d happily recommend this book for a good weekend read to come into Monday loaded with inspiration.
However, as with agile management, these principles are applicable to modern marketing much more broadly. While there are plenty of books out there that evangelize the virtues of social media at a 50,000-foot level, Social Marketology comes out of the clouds to talk about how to actually run such marketing programs effectively.


As he does with the rest of the book, Ric does a great job of succinctly connecting the theory to concrete social media marketing management.
The brainstorming exercise described in the book is something that all marketers should do regularly.




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