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This entry was posted on Wednesday, December 7th, 2011 at 8:53 am and is filed under General, Infographics, Social Media. The power of social media marketing is at an all time high, especially within the millennial generation.
The Rule of Listening – Social media marketing success requires more listening and less talking. The Rule of Patience – Marketing success does not come over night, especially if you are new to the online social media world. The Rule of Compounding – If you create awesome online content, your audience will share it on all of their social media platforms like Twitter, Facebook, LinkedIn, blogs, and more. The Rule of Influence – Connect with online influencers in your market and establish relationships.
With these rules and the help of OnCampus Advertising, you will become experts in social media marketing and college students across the country will be interacting with your content. This entry was posted in Social Media Marketing and tagged College, Marketing, Online, social media, students by OnCampus Advertising. Social media is a very effective and quick tool of spreading awareness about product or services.
Whereas traditional modes of advertising have their own limitations, social media is a cost-effective way of reaching out to the end-customer.
Rashi Peripherals annually spends in crores for advertisements of its various brands, products, schemes and promotions. A new trend which is now trending is promotion through whatsapp even though it has its own strength and challenges. Umang Mehta, MD of Roop Technologies says social media advertisement is comparatively cheap at the same time it is very effective. Majority of distributors making effective use of traditional and modern means of advertising, however, some distributors do not undertake advertising and publicity campaigns for its products.
There are still many business organizations who are not advertising on their own, rather these have devised their own strategies to remain profitable.
It can be concluded that in the world of digitalization, modes of advertising are changing with channel adapting to new technologies, however, the prominence of advertisement has not declined. Reproduction in whole or in part in any form or medium without written permission is prohibited. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Its accessibility, friendliness, and omnipresence make social media a vital platform for marketing in 2015.

A highly focused social media campaign is bound for success, while broad strategies do not build strong brands when trying to be all things to all people.
It is better to have 1,500 connections online that are engaging with your product and talk about your content, than 15,000 connections who disappear after the initial connection.
Focus less on conversions and more on creating engaging content and establishing relationships. Living in an information age, the customer knows what exactly he wants and then the market is flooded with products in a particular segment. Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Without marketing, potential customers may never be aware of product offerings and business may not be given the opportunity to progress and succeed.
Its latest promo of ‘Buy a Plantronics Bluetooth from an offline retailer and get an assured with a 6 month extended warranty’ is being promoted heavily in channel magazines and selected online media.
However, for channel partners print and online is still effective and is the preferred mode. Sanjiv Krishen, Chairman, Iris Computer sticks to company’s policy of not advertising its products.
The biggest advantage of online advertising is that it has no barriers of geographical boundaries. Advertisement plays important role in brand building and sales and it also helps distributors to connect with target customers. Today, social media is how audiences are spending their time and where marketers are spending their money.
However, Social marketing is not a simple undertaking; one has to be dedicated every single day to maintain a consistent, relevant, and engaging social marketing strategy.
Social media is emerging as a popular mode of advertisement among vendors as well as distributors. The strength of social media is that it reaches to the masses and is a fast mode of communication.
The company says that the response to this promotion is huge and end customers are enjoying their buy of Plantronics products. As mobiles are connected to social networking sites like Facebook, Twitter, Youtube, Linkedin, advertisements are always in sight. In next couple of years, Digital advertisement or social media advertisement will take over major portion of advertisement with distributors making smart and effective use of this platform for the benefit of their businesses. Solution providers believe that advertising is very essential to reach out to the end users.

Through social media the organization is connected to many people at once and helps in increasing this medium to increase their visibilty to a large extent.
To see how this social shift is redefining and redistributing the ad industry’s focus, take a look at MDG Advertising’s enlightening infographic, which charts the changes in how marketers now connect and reach their audience.
With advancement in technologies, channel too has adopted modern approaches for advertisement and publicity. It helps us in delivering immediate value and increase product awareness along with our organization effectiveness,” he adds.
The companies are are now concentrating on creating content especially for the ‘Social Media Generation’. Advertisement gives 360 degrees visibility to all sections and demographics of the end user. Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer.
Social media has gained prominence in advertising space with print media maintaining its position.
There is no direct investment and one can reach directly to the target audience.” Lalani Infotech allocates budget of around Rs 40 Lakh for advertisement.
I believe that social media will take over television advertisement in next couple of years, “ says Dushyant Mehta, CEO, Mediaman Infotech.
Of late there are very unique and innovative ways of online marketing which enable you to not only track the hit rates but also get the ROI. The modes of advertisement are changing but advertisement is a prominent marketing tool for solution providers to scale up their turnover and to make their presence felt. But we are planning to move towards social media and search engine optimization (SEO),” adds Malhotra.
South based V Murali, founder director of Precision Group and Dinesh Dhanapathi, MD of Symmetrix Computer Systems also say that as a distributor they are not involved in advertising and brand promotions. For a distribution company like Rashi Peripherals, social media plays an integral role because it helps the company to connect directly to the end customers and interact with them.
Other promotional offers clubbed with advertising also work very well and solution providers are getting aggressive and leaving no stone unturned to market themselves competitively.

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