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12.11.2014
Whether you’re a seasoned executive, looking to transition into a new role, or just out of college trying to start your career – LinkedIn is going to be your most valuable resource in the job search process. If you’re currently in the job searching process- I’m sure that most of you are finding that applying to jobs through indeed, monster, or on a company website rarely gets you anywhere. In this article, I’ll walk you through everything you need to know about using LinkedIn for the job search process. These Linkedin tips will help you create a personal brand, increase your visibility, gain access to decision makers and hopefully help you land that dream job. This might be the most essential step to getting a job- and the one where most people fail.
Use this section to create a descriptive summary of what you’ve done in your work experience that makes you a valuable candidate for the job you’re going after. Skills that you would want to your profile might be: Social Media Marketing, Social Media, Integrated Marketing, Digital Marketing, Online Marketing, New Media, etc.
It’s important to tailor your job title and job description to closely relate to the job you’re applying for (without lying of course). Now that you have your profile completely filled out and you have a goal of the type of job you’re looking for, the next step would be to utilize your network on LinkedIn to get access to jobs that are under the radar. Now that you have your list of contacts filtered by location- craft a message to your contacts that explains the exact job you’re looking for.
After utilizing your network to get access to the jobs that few others have access to- your next best bet is to use LinkedIn job search tool.


For this example I clicked in to the Social Media Manager position at Internet Marketing Inc. Well now hopefully you have some new ideas and some action items to help you land your dream job. If your organization is creating new positions focused on the Internet, you’ll need to develop NEW job descriptions to identify who you are looking for and what you want them to do!
We’ve scoured the Internet in search of job descriptions focused on helping organizations develop their Internet strategy and created a 176 page guide available to you right now.
Use these job descriptions to create powerful, effective job descriptions for your organization. These icons link to social bookmarking sites where readers can share and discover new web pages. I found my last job through LinkedIn and have helped many friends and colleagues do the same. Nowadays, most companies want a specialist, so step one is to figure out exactly what job title your dream job is and focus your entire profile around it. The second example uses a more descriptive headline (usually better for more experienced professionals).
I recently just did this when I was looking for a job- so I’ll give you the exact process I used. If you’re proactive and you reach out to the person listing the job, there’s a lot higher chance that you’ll actually land an interview.


Then on the right hand side in the box that says posted by you’ll see the actual person who posted the job (Clara Behnke) as well as a list of your connections that could refer you to the person in charge of hiring. This guide provides templates that include responsibilities, expectations, benchmarks and experience required.
This guide will not only save you time, but help you start the right way and get the right candidates for the job.
Even if you haven’t done Social Media in the past but are looking to transition into this line of work, include relevant achievements in past positions that relate to the job.
For Example: I’m endorsed 88 times for Social Media Marketing which means that if someone were searching for a Social Media person, I’d be more likely to show up than someone who has been endorsed 10 times.
Take the accomplishments that relate to your business development job, lets say how many new clients you brought on or how many leads you sourced for the company and add that to your LinkedIn profile. Go on Indeed or one of the other job listing sites, type in “Social Media Manager”, get 2-3 examples of job descriptions and then tailor your LinkedIn profile to match what the companies would be looking for.
The jobs that aren’t listed yet are usually your best bet as listed jobs tend to have a high amount of people applying. Recruiters and decision makers want to know what you’re capable of and what kind of success you have had- not just a general job description that says nothing about your drive or work ethic.



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