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Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Email is a dominant communications channel, especially for businesses to talk to consumers as well as other businesses. As an internal media format, email gives marketers control over when and how to communicate.

Marketers can track a wide variety of email measurements that enable them to improve the communications’ effectiveness. Since the housefile is owned and the cost per email is very low, email is a cost-effective marketing communication. Just as headlines pull readers in on social media, subject lines work to get recipients to open and read your email. Therefore email can be used for special offers, last minute communications and emergencies.

Unlike social media, email can contain promotions and this is often the reason customers sign up to receive them.
Further, social media and email can work together to cross promote each other, cost effectively to expand your reach.

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