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Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. There really wasn't all that much in here that most people who use social media are unaware of.
In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues.
The book concentrates on the largest ones, such as Facebook, Twitter, Myspace and YouTube, but also goes over several lesser-known social media sites.

A couple good things to say but go with something published in 2012 if you are trying to get up to speed with social media. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty.
Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Also, at the end of each chapter, there is a list of books and websites which offer more information on the social media site in question.

The authors stress having a social media plan and goals in place before delving in for the best result.

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