Social media events 2015,employment social media marketing,job wanted to do as a kid,recruitment marketing ideas - PDF Review

19.10.2014
Webbiquity: 1) The unified management of SEO, search marketing, social media, brand management, content marketing and social PR supported by web presence optimization (WPO) metrics. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Blog posts covering events either before or after the actual event date are a great way to keep your audience informed.
Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. Using social networks for events is one application for which such platforms are ideally suited. By filling out this form with your personal information, you agree to join the Hornblower Cruises & Events mailing list from which you can unsubscribe at any point. Well, thanks to some nifty research conducted by Mainstreethost, we can see just how effective social media integration is for our events. This spring and summer, Hornblower Cruises & Events wants to host your event–whether that’s a corporate team building outing, client dinner, fundraiser, concert or anything in between. At Hornblower New York, our dedicated team of event planners strives to offer first-class event services for all of our clients. In the survey, respondents were asked about their use of social networking sites: We asked people about the frequency with which they use different social media platforms, such as Facebook (used by 71% of internet users in this sample), Twitter (used by 18% of internet users), Instagram (17%), Pinterest (21%), and LinkedIn (22%). The frequency of internet and social media use has no direct relationship to stress in men. For men, there is no relationship between psychological stress and frequent use of social media, mobile phones, or the internet more broadly.
It is possible that technology users — especially those who use social media — are more aware of stressful events in the lives of their friends and family. Previous Pew Research reports have documented that social media users tend to perceive higher levels of social support in their networks.
We wanted to know if the awareness afforded by the use of digital technologies was limited to an awareness of what others could provide (social capital), or if it also included an awareness of the problems and stressful events that take place in the lives of friends, family, and acquaintances.
To measure awareness of other people’s stress we asked participants if they knew someone – other than themselves – who experienced any of a dozen major life events in the past 12 months. Unsurprisingly, given that most people have few close social ties compared with the number of acquaintances they have, for all of the events we queried, people were more likely to know a weak tie (an acquaintance) than a strong tie who had experienced one of these stressful events. The average adult in our sample knew people who had experienced 5 of the 12 events that we asked about. As with our analysis of psychological stress, regression analysis was used to test if the use of different digital technologies was related to higher or lower levels of awareness of stressful events in other people’s lives. Knowing that the sexes tend to be very different in their awareness of stressful event in the lives of those around them, we further divided our analysis into a comparison of women and men. Women are more aware than men of major events in the lives of people who are close to them. A number of demographic factors were consistently related to a higher level of awareness of major events within people’s social networks. In addition, we found that women who were married or living with a partner, and women employed in paid work outside the home, were more aware of events in the lives of their acquaintances (weak ties), but that this was not related to awareness of events in the lives of close friends and family. Among both men and women, Pinterest users have a higher level of awareness of events in the lives of close friends and family.
Compared with a woman who does not use Pinterest, a woman who visits Pinterest 18 days per month (average for a female Pinterest user) is typically aware of 8% more major life events from the 12 events we studied amongst her closest social ties.


Compared with a man who does not use Pinterest, a man who used Pinterest at a similar rate (18 days per month) would tend to be aware of 29% more major life events amongst their closest ties. Men who used LinkedIn, men who send text messages to a larger number of people, and men who comment on other people’s posts more frequently on Facebook also tend to be more aware of major events in the lives of people close to them. Those who send text messages to four different people through their mobile phones on an average day (the average for a male cellphone user) tend to be aware of 16% more events amongst those who are close to them. A male user of LinkedIn visits the site fifteen times per month and is typically aware of 14% more events in the lives of their closest social ties. A male Facebook user, who comments on other Facebook users content 19 times per month, is, on average, aware of 8% more events in the lives of their closest friends and family. For women, the more friends on their Facebook network and the more pictures they shared online per week, the more aware of major life events in the lives of close friends and family. A woman who shares 4 photos online per week tends to be aware of 7% additional major events in the lives of those who are close to her. A female Facebook user with 320 Facebook friends (the average for women in our sample) is, on average, aware of 13% more events in the lives of her closest social ties.
Facebook use is associated with more awareness of major events in the lives of acquaintances. Looking beyond people’s close relationships to include a looser set of their acquaintances, we find that Facebook use is a consistent predictor of awareness of stressful events in others’ lives for both men and women. Compared with a non-Facebook user, a male Facebook user with 320 Facebook friends is, on average, aware of 6% more major events in the lives of their extended acquaintances. A male or female Facebook user who “Likes” other people’s content about once per day, is typically aware of 10% more major events in the lives of their extended acquaintances. For women, Instagram is related to lower awareness of major events in the lives of acquaintances, while Twitter and photo sharing are related to higher awareness. A female Twitter user, who uses the site once per day, tends to be aware of 19% more events in the lives of their extended network. A woman who shares 4 digital pictures per week is typically aware of 6% more events in their network of lose social ties. For men, text messaging, email, and Pinterest are related to higher awareness of major events in the lives of acquaintances. In addition to use of Facebook, men’s awareness of stressful events in their friends’ lives tends to be higher for those who email and send text messages to a larger number of people.
A male email user who is in contact with 9 different people by email per day is generally aware of 13% more events in the lives of their distant social circle.
A male who sends text messages to four people per day is, on average, aware of 11% more major events in the lives of their weaker social ties. Let those not present at the event know what your business is doing and generate additional interest for those who are. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Whatever your company’s level of involvement in an event, groups facilitate connecting with those from other participating organizations.
Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Twitter’s instant and continual format has aided in breaking news, from uprisings to elections; this quality also lends itself to the purposes of planners and organizers who instate a Twitter hashtag for events. See the infographic below on how to round out your event marketing strategy with strong social media activity. As event marketers, we often put so much focus on integrating social media strategies into our events under the guise that platforms like Twitter, Facebook and Instagram will help to capture unique content by guests, allow event goers to connect with one another, and will ultimately improve the experience had by all at the event.


Existing studies have found that social sharing of both positive and negative events can be associated with emotional well-being and that women tend to share their emotional experiences with a wider range of people than do men.15 Sharing through email, sending text messages of pictures of events shortly after they happen, and expressing oneself through the small snippets of activity allowed by Twitter, may provide women with a low-demand and easily accessible coping mechanism that is not experienced or taken advantage of by men. This increased awareness of stressful events in other people’s lives may contribute to the stress people have in their own lives.
We additionally asked if the person(s) the event happened to was someone close to them (a strong tie), or an acquaintance whom they were not very close with (a weak tie), or both. This allows us to determine the role of different technologies in helping different users be aware of stressful events in others’ lives, controlling for likely differences in awareness that are related to demographic factors such as age, education, race, marital and employment status. We also anticipated that some technologies might be more commonly used for communication with close social ties, and primarily provide for an awareness of major events in the lives of close friends and family, while others may be more suited for awareness of events in the lives of looser acquaintances (Appendix A: Table 2). For both men and women, those who were younger and those with more years of education tended to know of more major events in the lives of people around them. These same technologies had no impact on woman’s awareness of events in the lives of people close to them. Specifically, the more Facebook friends people have, and the more frequently they “Like” other people’s content, the more major events they are aware of within their network of contacts. A female Facebook user with the same number of friends is aware of 14% more events in the lives of their weak ties.
This might be the case because Instagram is used differently that some other kinds of social media. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Event wrap-ups also serve to close the loop with new or existing clients or partners who weren’t able to attend the event. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show.
Take advantage of event hashtags by informing everyone at an event—such as, say, the recent Consumer Electronics Show—of where to find your company and why.
It is also possible that the use of these media replaces activities or allows women to reorganize activities that would otherwise be more stressful. Previous Pew Research reports have also documented that social media users also tend to report higher levels of perceived social support.
Individuals who are aware of the things that are happening with their friends and the informal resources available to them through their social ties have more social capital. They have argued that this is “tele-cocooning,”25and they believe that people’s use of mobile phones leads to contact with more intimate relations at the expense of weaker and more diverse social ties. The extra flows of personal information in social media, what we have termed “pervasive awareness,” are one of the potential benefits of digital technologies.19 However, it is also possible that this heightened awareness comes with a cost.
These technologies are said to takeover people’s lives, creating time and social pressures that put people at risk for the negative physical and psychological health effects that can result from stress. Those who use Instagram might reduce their focus on the lives of their social ties that are not considered especially close. Controlling for other factors, a female user of Instagram who uses the platform a few times per day is, on average, aware of 62% fewer major events in the lives of their extended network than someone who does not use Instagram at all. A detailed demographic breakdown of the demographics of users of various social media platforms in this survey can be found here.
The battery of questions covered events that were likely to be relatively common and those that are rare.



Job seeking tips
Jobonline qmul
Best freelance jobs online

Comments to «Social media events 2015»

  1. Azer86 writes:
    Passing a $118 million bond issue if you have time for.
  2. Scarpion_666 writes:
    Folks in the Aloha State who labor unions' attempts.
  3. warlock writes:
    Video-sharing service that Fb acquired for roughly $seven-hundred million last.