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10.07.2014
For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different.
A content hub: Your blog or website should be a key component of your content marketing strategy (as well as your social media strategy), as this is where you would direct followers to forge a deeper relationship on a media platform that you own. Adequate resources to keep up a consistent presence: Having an outdated presence on a social platform looks far worse that not having a presence there at all. A content plan: You need to understand why you are communicating on a given platform, and what you will deliver there.


Here is a look at how marketers in various industries and geographies use social media to distribute content. As mentioned above, for best results, you need to have a dedicated plan for every channel you intend to distribute social media content on. Great post here, According to me find your social tone of voice and maintain that brand aesthetic throughout your content efforts to ensure that your brand personality and message break through.
Consider the top social platforms (Twitter, LinkedIn, Facebook, and YouTube), and see where the largest concentration of your target audience members are congregating.


At the beginning, we admit to being a bit haphazard with our approach; but over the years we have developed a more strategic plan and have tailored our content marketing processes accordingly. Think about how you can tweak and repurpose the content you share on your social networks, both as it applies to your goals for the channel and to your overarching business objectives.



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