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Of course, there are a few things to know that’ll really help you out when you create your own social media editorial calendar. You’ll need an overarching calendar to help you focus on topics that matter to your audience.
For bloggers and content marketers, it would be perfect to schedule your broad topic calendar four to six months out. Instead of taking this minimalist approach, a great social media editorial calendar maximizes exposure of your content on the social media your audience uses—without being spammy. The study also found that 73% of the survey takers shared content to understand the information more thoughtfully. While some of this is more about creating awesome content in the first place, this is the backbone on which you’ll build your social media editorial calendar.
Other content types that work well for sharing are news and things going on behind the scenes to share your business’ passion.
Track Social also found data to support that 70–100 characters is the ideal length for tweets to get retweets.
Facebook wants your useful and entertaining content—the kind that people can share with their friends and family no matter their background. Combine those visuals with shorter messages—questions, demands, or helpful takeaways you personally learned—and you’ll get some interaction with your content. Tip: Share posts with images and short messages about why your audience should engage with your content. Tip: Brainstorm the best ways to connect with your audience visually and explore those media types.
While you should share your content more than once on your social networks, it’s kind of lame to use the same wording over and over.
This is an example of what a social media editorial calendar looks like in CoSchedule filtered to show only Twitter shares. Remember, while you can share your same content on multiple different social networks, your audience uses those for different purposes.
We write at least 25 headlines for every single one of our posts, and we use some the best ones for our social messages. Don’t let the law of diminishing returns stop you from sharing your content multiple times initially. Curated content helps you spread the word of other smart people you know—who your audience will really enjoy—and helps you so you don’t come off as a pompous, self-indulged, narcissistic self-promoter. Look at your best content—if a lot of people shared it, you could probably schedule a few more messages in your social media editorial calendar. Get to know which social media your audience uses, why they use those networks, and how they use them to share content. Know when you’ll check the frequency to see when you should stop sharing your content. I know we talked about including the headline analyzer in CoSchedule where you’d write headlines as you draft your content. Twitter is kind of a mixed bag of all sorts of content, so I was shooting for just one key takeaway there—which ended up focusing more on B2B. Originally designed for books, magazines, and newspapers, editorial calendars have been around for centuries and are the lifeline to successful publishing. Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. For example, in the first three months you might map out to produce 40 pieces of content total that is divided into blog posts and social media messages and set a goal for the 2nd quarter to increase by 25 percent. The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users.
HootSuite: In essence your social media editorial calendar is your dashboard of content broken down into timelines. Author of "Social PR Secrets" and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how public relations, social media, and SEO influence each other. She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. Managing content and the conversations around it have always been part of the PR job description.

While a separate Google Calendar is one option for planning, most clients feel more comfortable with an actual file to review. In this case, unless you have an additional scheduling calendar, you’re trusting the person in charge of each communications vehicle to express the information appropriately. As we know, scheduled updates don’t negate the need for real-time engagement across social networks, but proper planning is a necessity to stay on top of the many communications vehicles at our disposal today. You can cancel at any time, and all of our hundreds of pages of Premium content is available to new members on day 1, so you can try us out and get these calendars for just $25. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry.
One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. It’s challenging to rely solely on memory or your WordPress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. If you’re just starting to warm up to the idea of using editorial calendar tools in the first place, HubSpot’s free template might be the right starting place. Designed by content marketers for the unique editorial calendar tools needs of their fellow content creators, Marketing.Ai is both easy-to-use and comprehensive. If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need. Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools. While this app wasn’t designed specifically for using exclusively as editorial calendar tools, it’s got plenty of loveable features. This all-in-one marketing solution boasts that it’s the only editorial calendar tool built for the social media age. Using InboundWriter to plan your content for the next month is a bit like having an incredibly smart metrics specialist sitting next to you.
Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available. WordPress users who are ready for something a bit more robust than the free editorial calendar tools extension should consider CoSchedule, a comprehensive approach to inbound marketing. If there were ever a tool designed for companies that outsource a majority of their content, it would clearly be LooseStitch. This will help you plan awesome content from the get-go, and help you interact—socialize—with your audience using social media.
And—assuming you know your audience—you’re using specific social media to target your customers. In your private circle, you can share pics of your kids, and in your public circle, you can share your professional content. Imagine what that could do for your social shares and traffic if you also implemented this strategy.
Just find a few of the posts you’ve shared for a single piece of content, and determine when the breaking point is to stop sharing it. When that happens, your audience will likely stop caring after a while, and you should provide new content. We’re actually working on enhancing the social queue in CoSchedule right now to help all of our users set up more social media messages. I’ve started taking a screenshot so I can go back later and pick out new ones to use for social posts. Only thing is that i don’t see the point in having a broad and general calendar when you have the content calendar.
I actually think that the broad and general calendar will work for some people, but to your point, it might be more important to understand your topics and how to translate those ideas into content throughout the year.
Or what if you found out after a week that the content you have scheduled for that month just doesn’t connect with your audience.
But having an organized 12-month editorial calendar that slices up the year into monthly, weekly, and daily snapshots can take your content to new levels of success. Many users were angry about the change, though the company has seen more search share and social activity.

But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations. So once you’ve thought through your strategies, there are three calendar approaches I’ve found work best to manage updates in most client situations (note that these are separate from the blog editorial calendar process). This calendar can be as general or as detailed as you need it to be (word-for-word tweets, for example), and can be customized for any number of assets.
If you’re working collaboratively with a team, Google Docs (now Google Drive) remains one of the best tools for handling content management, since all of the above calendars can be placed online as a spreadsheet and edited by those with permission. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes.
There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Many basic fields, including type of content, keywords, and dates are already completed for users, so you can simply plug in your ideas and get to work. In addition to a calendar feature, users can track the stages of content assets, communicate about targeting to buyer personas, and track the categories of content published over time. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management.
ContentDJ certainly bridges the content marketing lifecycle exceptionally well, and users can track and plan original content, optimize social media posts, and source content for curation from the dashboard effortlessly. Their editorial calendar tools can predict the readership you’ll gain by writing about a given topic, suggest keywords, and let you know if your competitors have already covered the same idea. If your media team is creating an enormous velocity of content, it may be worthwhile to invest in this platform which can manage hundreds of tasks, deadlines, and concepts at any given time. You can schedule and assign tasks and dependencies to a number of users within the calendar feature, which offers the added benefit of automated social publishing. Make 2012 the year of habits of highly successful social media editorial calendars that deliver quality content. While there are some tools that simplify the end-to-end editorial and social media management process, they’re usually outside the budget range of Solo PR Pros and their clients.
While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. The program also allows you to store and share drafts and final versions of content assets. Our latest product, Curata CMP, offers a content marketing platform that includes a powerful editorial calendar for more efficient content production.
I really appreciate you putting all of this together :) I use coschedule now but want to do a little more with my editorial calendar.
They have a pretty editorial calendar within their project management app for marketing teams.
You can have a content calendar for 4-6 months out and add more detail the closer the date comes.
Having a repository of Conversation Calendar Templates can be enormously beneficial in meeting varied client needs. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics.
This WordPress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.

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Comments to «Social media content calendar»

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