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While a separate Google Calendar is one option for planning, most clients feel more comfortable with an actual file to review.
In this case, unless you have an additional scheduling calendar, you’re trusting the person in charge of each communications vehicle to express the information appropriately. As we know, scheduled updates don’t negate the need for real-time engagement across social networks, but proper planning is a necessity to stay on top of the many communications vehicles at our disposal today. You can cancel at any time, and all of our hundreds of pages of Premium content is available to new members on day 1, so you can try us out and get these calendars for just $25.

So once you’ve thought through your strategies, there are three calendar approaches I’ve found work best to manage updates in most client situations (note that these are separate from the blog editorial calendar process). This calendar can be as general or as detailed as you need it to be (word-for-word tweets, for example), and can be customized for any number of assets.
If you’re working collaboratively with a team, Google Docs (now Google Drive) remains one of the best tools for handling content management, since all of the above calendars can be placed online as a spreadsheet and edited by those with permission. While there are some tools that simplify the end-to-end editorial and social media management process, they’re usually outside the budget range of Solo PR Pros and their clients.

Having a repository of Conversation Calendar Templates can be enormously beneficial in meeting varied client needs.

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