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Blogs and social media can be effective marketing tools for small town businesses, but they take planning to make the most of. For example, you know you want to promote the local car show, so schedule it in on your calendar and what you might do for it in different media. From your home base, you can feed important information directly to Facebook, Twitter, LinkedIn, Tumblr and many other social media sites where your customers are forming communities. You might think that you can just throw up a facebook page and use that as your social media base. With your own blog, you can create the content, insert and delete copy, add videos, images and podcasts that promote your products and services.
Your blog can serve as your website that you update regularly by writing articles, called blog posts, that will build your visibility and your brand.
Think of a blog post as a magnet, with your content drawing people to your home base where they can learn more about you and your services. By the way, the most highly ranked blog on the Technorati 100 is The Huffington Post, one of the most influential newspapers, either online or offline. WPBeginner is an example of a smaller company that grew its following from zero to millions of viewers in the past few years with a dynamic blog where they are now selling a portfolio of services.

If you already have a website and don’t want to convert right now to a WP blog platform, then consider starting a blog and linking it to your existing website.
Jeannette Paladino is a social media writer and blogger helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media. Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. You feed the social media universe’s insatiable appetite for news by blogging and developing awesome content targeted to your customers and prospects. Blogs rank highly in search, unlike static websites, because the content is changing all the time.
Readers leaving comments on your blog posts provide you with valuable market intelligence and endorsement of your ideas.
As your reputation grows, you will be approached by guest bloggers and you can invite people who are important to you – like your clients – to write guest posts. I write a blog for a client and it quickly became the leading source of traffic to the firm’s main website.
If you’re a small company, now you can go directly to your target audience with a WordPress blog as the centerpiece of your social media strategy.

At last count, The Huffington Post’s monthly circulation was 37 million with 1 billion page views, and is must reading for business executives, politicians, entertainers – and other news media who regularly quote from it. If you'd like to write a guest post for WPBeginner, then check out our Write for WPBeginner page for details. Any of the social networks are capable of making a policy decision that would eliminate or drastically change much of the work that you put in. Your blog will burnish your brand much more effectively than a tweet or brief post on a social media network.
As your list of subscribers grows, you can begin to sell them products and services directly, bypassing social media networks and distributors.

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