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26.07.2014
Countless entrepreneurs have set out to make their fortunes with the same idea: social media aggregation.
At the time, these all-in-one wonders generally contained fairly low grade versions of each of the technologies present. It’s often the case that one of these functions is the primary, and the others are more of an afterthought.
By combining all of our social services into one place, I wonder if we kill a main function of social media. Another important place where social aggregation works is in an app where the idea is implemented primarily in an entertaining way rather than a purely utilitarian way.
In closing, I believe that developers need to stop imagining that merely combining a few social services into one place is either innovative or useful.
One problem that you mentioned, even in official apps, is that there are always features missing that can be found on the official website features. Flipboard is one program that REALLY made me fall in love with the iPad at a time when I’m trying to figure out if I even NEED the iPad in my life.
The basic idea behind this movement is that you, the user, are overwhelmed by all of your social information.


So rather than buying a great printer built solely for printing, a great scanner built solely for scanning and a great fax machine built solely for faxing, instead you were purchasing one machine that did all of these jobs significantly worse than the dedicated machines. Rather than using separate dedicated apps for Facebook, Twitter and LinkedIn, you could use an aggregator, but the result is always a sacrifice in the quality of the experience that you receive.
We see this with TweetDeck, an application built for Twitter that also offers moderate functionality for Facebook and other social networks. Once again, the assumption is that we’re busy people who have better things to do than run around to all of these apps. Here we have a Twitter and a Facebook feed rolled into one app, but the experience is unlike anything you typically received from either service.
Every day you have to go through the hassle of checking your Facebook, Twitter, LinkedIn, Instagram, Foursquare, Gowalla and other accounts and would like nothing better than to save yourself the trouble of app-hopping and get it all in one convenient place. Sure, we try them all and briefly maintain patronage, but in the end most of us end up using separate methods to access our various social networks.
If the official Twitter app has the best Twitter experience and the official Facebook app has the best Facebook experience, I’ll use those over one app that gives me a watered-down version of each.
I might be able to use the service and check in from another app, but by doing so I miss out on much of the true Gowalla experience.


Now our high comes all at once and is then gone, leaving us bored once again with a bitter taste in our mouth towards the aggregation app that has somehow taken the magic out of our favorite time-eating occupation. Here, time is sensitive and costly and so it makes sense to cram as much as you can into one place. Apps that either target business customers or fundamentally change the way we interact with popular social services are ripe markets that merit much more exploration (Twitter itself is encouraging expansion in these areas from third party developers). In the end…I can get used to a world where the internet and mobile apps all get a sense of style! Once we’re done with that, we pop over to Twitter and experience the same high all over again.



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