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04.10.2014
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Create 4-8 total social media goals that cascade from Scope business goals and align with the Mission. Consider using the Balanced Scorecard (BSC) strategic planning method when trying to determine the focus and number of goals.
To help select tactics, chart and score how different social channels can serve your goals. Limit the list of metrics featured on your strategic planning map to the 2-5 that provide the greatest value. Only 20 percent of marketers are planning social media goals before tactics, so this is a huge opportunity for you to jump forward! Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. Two examples of websites within our network, incorporating social media integration with content and online community. International Markets: through our partnerships with LGBT blogs, websites and social media sites worldwide, we are able to help you reach your target demographic wherever they may be.
By using the social media plan example, businesses can educate the target audience and present strategies, tactics and data in a graphically compelling manner. Social media increases privacy concerns with customer information, and fosters social responsibility such as green initiatives and labor laws.


Social media enables collaborative and two-way conversations between customers and companies. Social media augments traditional transactional data by combining it with behavioral data in order to produce rich information.
Social media content encourages people to follow individuals with substantial influence over others based on their thought leadership or technical know-how. When company evangelists create social media content that is interesting, engaging, topical or funny, individuals can connect with those evangelists and endorse their work. Prospects are researching a company well before they are contacted by anyone from Sales or Marketing.
At a minimum, use Google Analytics to measure how much traffic is being referred to your website from the various social channels. Measuring and tracking the size of communities is essential in determining whether the social media strategy is adding value. Peter is a strategic and visionary marketing executive and brand champion who has leveraged his unique combination of classical training and entrepreneurial experience at start-ups and F500 companies to transform technology innovations into multimillion-dollar revenue streams. About After 25 years of Marketing with F500 and startups, Peter formed Four Quadrant, LLC in 2004 so he could work with as many CEOs, GMs, VPS and VPMs as possible. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement! Before diving into tactics, you need to define social media goals that align with business objectives.


Map the letter ID of the corresponding business goals to each of the social media goals for quick visual understanding of alignment. The latter two perspectives are often forgotten; yet planning time for training, operations, and policy documentation is imperative, especially for social media. To celebrate our commitment to delivering industry-leading search engine and search marketing news, we're launching Connect - a brand new industry event. She has more than 13 years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition.
Many users were angry about the change, though the company has seen more search share and social activity. Using a social CRM tool is a great way to integrate customer data with social profiles and interactions while monitoring growth and engagement levels. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy. For example, customer service may target reducing call volume costs while marketing may target building advocates and improving satisfaction. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO.



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Comments to «Social marketing strategies examples»

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  2. raxul writes:
    Campaign going on their website, TV, Radio paid Social.