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Start to answer this two-fold question by reviewing what you have – or have not – done in the social media realm for your small and medium sized business in 2011. All components of your existing traditional marketing campaign (print, email, etc.) – key messages, target market, dates for any marketing milestones, etc. All components of your existing internet marketing campaign (if any) – key words, ad text, demographics, dates, etc.

Once you’ve organized all your activities in one document, you’ll be able to visualize social media as a natural part of how you grow your business.
Once you do that, you can evaluate your business’ social media plan against the 8 Universal Traits of a Winning Social Presence. Withbusiness and customer activity in social media on the rise, it’s important for small and medium sized businesses to create a presence in the social media realm.

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