Social marketing manager salary,new york city jobs-school safety agent,social work opportunities abroad,youtube as a marketing tool social media - PDF Review

29.11.2014
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As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. The expanding role of social media in business means that there are multiple positions that cover central social tasks. The two roles may seem to have some overlap, so make sure that you’re clear on the difference before you start the hiring process and determining a realistic salary.
To get a clear picture at the industry standards, we reviewed salary data for both positions from multiple sources.
For social media manager salaries, Glassdoor’s national average was $51,613, while Indeed’s was $61,000.
On the other side, Social Fresh has released a white paper each year with detailed information about the community managers.
Keep in mind that even though community manager is a job title that has grown in importance within the social media and marketing fields, it is a title shared with other fields. If you’re running a smaller operation that won’t be as demanding for the community manager, however, then applicants might be more comfortable with the rates toward the lower end of the scale. But I have to say that all of these are items that we have encountered in our work with companies and they are valid problems in this internet, social media based world. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. To start, you need to understand the details of what community managers and social media managers do.


We checked in at Glassdoor, a respected online resource for salary and employment information, and at popular job board Indeed.
That’s the likely reason why Indeed’s average salary for community managers is so much lower than for social media managers.
If you are seeking a social media or community manager for a large, high-profile enterprise company, then a candidate will expect a higher annual salary. In today’s market, it’s not uncommon to have applicants with extensive business experience and years of social media credentials.
If you have a candidate who has been holding jobs in the field since businesses first started incorporating social, then expect to pay them on the upper end of the salary scale.
I do all the social media as well as communication and marketing at make less than $12 an hour. In addition to the salary requirements, you have another $12,550 to cover Social Security, retirement, healthcare, etc.
If you have your social media in house and your employee becomes sick or unable to do their job, there is no one to step in and pick up the ball. Another big problem we find is that employees who are leaving or getting ready to leave on bad terms have sometimes tampered with or otherwise disrupted marketing channels before heading out the door. We have worked with a number of big (and small) companies who have every intention of hiring a social media marketing manager to, well, do the social media tasks. If your company is not a social media marketing company, then the focus of your business needs to stay on your industry and not get mired in the social media flavor of the day.
That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.


For example, Glassdoor listed the salaries for several prominent tech and Internet companies.
I'm treated poorly because most people in the company don't see the importance of social media (they think I sit on Facebook all day) despite 90% of our lead generation comes from what I do.
Having one website that was supposed to carry the load for your entire marketing efforts may have worked in 2003, but today, you need to be visible across a wide range of media. When you outsource your work, the social media marketing company should have multiple employees who can step in and take over your posting at a moments notice.
What we have found is that this person rapidly becomes busy doing other company things and the focus on tweeting, answering messages and generally minding the social media store gets diluted. The average community manager pay reported at Google was $68,169, while Yelp’s community managers reported $69,039 and Electronic Arts’ reported $69,482. We spend between $6,000 and $10,000 annually in training for our employees and our marketing expert. We agree whole heartedly and there are social media marketing companies who are not outsourcing work (we know, we are one of them!). Having an outside company dedicated to this allows your marketing department to keep the goals and focus in mind while directing the outsourcing agency, but the work still gets done. It is fine to have sales people working with specific prospects, but your company as a whole has to have a plan in place to take advantage of this huge (and multi-legged) marketing opportunity.



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