Social campaigns in singapore,facebook job postings for employers,sap hana entry level jobs - 2016 Feature

30.08.2014
With intensive usage of media, campaigns are launched to achieve certain particular goals, usually in a political, social or commercial sense. Started by the Ministry of Culture (later Ministry of Information, Communications and the Arts, and now Ministry of Communications and Information) in June 1979, the objective of the campaign was to promote a pleasant living environment filled with kind, considerate and polite Singaporeans. The courtesy campaign was actually kicked off much earlier in the seventies, when Singapore was focusing in developing its tourism sector. In 1982, the National Courtesy Campaign adopted Singa the Courtesy Lion as their official mascot to replace their Smilely logo. In March 2001, the National Courtesy Campaign was officially replaced by the Singapore Kindness Movement (SKM). The poster with two sisters sharing an apple under an umbrella was perhaps the most iconic media representing Singapore’s population control campaign of the seventies and eighties. Some critics note that even without the population control campaigns, Singapore’s birth rate would still decline as the society became more developed.


The Speak Mandarin Campaign was officially started in September 1979 by former Prime Minister Lee Kuan Yew. Sometimes, a campaign represents an era, and some of its posters go on to become iconic representations that are even remembered after decades.
However, human errors, wrong judgement or a lack of foresight during the introduction of campaigns can sometimes lead to failures or even disasters to the country.
Many of these campaigns had positive effects, even till today, such as water-saving, anti-smoking and anti-littering. Singa went on to become one of Singapore’s most recognisable mascots in the eighties and nineties, and the designer even added a female companion and three little cubs for Singa in 1987.
Former Prime Minister Goh Chok Tong highlighted in the New Year of 1996 that Singapore aimed to become a gracious society by the 21st century. Overcrowding became a social issue, leading to various problems in housing, education, medical and sanitation.


The introduction of the Graduate Mothers’ Scheme in 1984 provided further proof when the government encouraged the male Singaporeans to choose higher-educated wives and gave out more incentives for higher-educated mothers to have three or more children.
In 1958, the new China launched the Four Pests Campaign in a bid to eliminate rats, flies, mosquitoes and sparrows. After Singapore’s independence, former Prime Minister Lee Kuan Yew was concerned that the uncontrolled growing population would put stress on the economy of a developing Singapore. The campaign also aimed to discourage families to stop trying for a boy after having two girls. In recent years, the government relaxed its immigration policy in a bid to battle against an aging population and a shrinking workforce in Singapore, a move that proves to be hugely unpopular among the Singaporeans.



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