One of the biggest misconceptions with online marketing is that social media is only for large brands.
In a perpetually shifting economic climate, small business owners have found it necessary to explore new ways to attract customers.
Tough market conditions have encouraged small business owners to consider ways to creatively reduce costs and attract new customers.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.
Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities.
Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. According to the Small Business Success Index (SBSI), one of the most popular channels for bringing in more business has been through social media adoption.

By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections.
In fact, a recent report sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business Reports found that social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year.

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