Simplyhired review,employment nyc,job search sales - PDF Review

25.05.2015
Bill Tancer, author of the book “Everyone’s a Critic: Winning Customers in a Review-Driven World” and general manager for global research at Experian Marketing Services, calls business owners’ reactions to reviews a form of cognitive dissonance.
While reviews can be difficult for recruiters and HR managers to look at, Tancer writes, “Every valid negative viewpoint in a review has the potential for helping you improve your business.
To help with the cognitive dissonance business owners experience when reading reviews of their businesses, Tancer recommends an “exercise in desensitization,” outlined below. Once you step past the cognitive dissonance, thoughtful evaluation of reviews can help you get a better understanding of your employer brand and decide how to improve it and highlight it.
Write in the appropriate column everything you remember, from the office environment, your former manager and colleagues, the work you did, the review process, the perks, etc. Once you’ve got your list and the aggregate list from the reviews, look for similarities, differences and things you missed in your own assessment. In “Everyone’s a Critic” he describes reading the one-star reviews for a famous California restaurant, The French Laundry.


On the whole, Tancer believes that reviews are beneficial because they can be the impetus to improve quality. While Tancer is not a business owner himself, he experienced the cognitive dissonance of bad reviews firsthand after the release of his first book, Click: What Millions of People Do Online and Why it Matters. In evaluating the reviews of a runaway bestseller, he was surprised to find it had several hundred 1- and 2-star reviews. Many of the reviews were about the difficulty of getting a reservation or the high cost, rather than the food itself, though one reviewer wrote, “anybody who could grill a steak or chop carrots could cook this food.” There’s just no way to please everyone.
A study by Reevoo found that that 68 percent of consumers trust reviews more when they see both good and bad scores. Where one spends at least a third of one’s day is a big decision, and job seekers increasingly consult reviews before accepting an offer. The perspective that every author, no matter how popular or acclaimed, had to confront bad reviews made him feel less alone.


As individuals they now depend on them for purchase decisions, but as business owners they often dread reading bad reviews, fearful of unfounded complaints and fake reviews from competitors.
According to a 2014 survey, nearly 8 in 10 Americans at least sometimes check reviews before purchasing a product or service.
And then there are the company defenders.” This is common among reviews for many business types.



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