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Your goals and strategy must be relevant to how you do business, to your staffing needs and to the tools and technology you have available. Sure you can use social media without a technological toolkit, but you won’t be able to make the most of it.
Sure, we all know that LinkedIn is king of social recruiting, followed by Facebook and Twitter, but things change and change fast when it comes to social media. If you wait to engage with professionals until you have a need, it’s too late to implement a lot of these strategies.
When you’re ready to start recruiting more effectively using social media tools, consider giving us a try!

It is social media after all – so try being more social – while maintaining professional relations. It’s best to not only not put all of your recruiting eggs into one basket, but also to explore other channels that could be an untapped vein of exactly the kind of candidates you need!
This should communicate your culture and values and be reflected in all of your social media interaction and communications.
Technology and social media have changed how we recruit but surprisingly have made recruiting more of a challenge in some ways because candidates are now widely accessible to so many companies simultaneously. To develop an effective employer branding strategy, listen to what employees and candidates want.

Most recently Jan served as senior product manager at Jaspersoft, driving the strategy and direction of their embedded BI visualization technology. Your strategy and goals must be flexible enough to change as business needs and technology change.

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