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As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. Then, dip your toe in the social media waters by selecting one major platform as a starting point. To ensure your social media initiative succeeds, here are five must-haves, regardless of selection. As you prepare to take your first swim in the social media pool, bear in mind that to make your initiative successful, you must have goals, strategies and metrics that are in line with your overall business objectives as well as resources to accomplish them. Blog that specializes in strategic and tactical marketing know-how for marketing and business professionals through online media. Great collection of in-depth articles and videos on social media best practices, case studies, and advice from leading experts in the field.

Practical, how-to advice and case studies about how to use social media and word of mouth marketing from GasPedal.
To help you decide which network, here are the pros and cons of the top five social media options. Like any other business initiative, you must let prospects, customers and the public know about your social media presence. People new to social media marketing don't always understand how it differs from other types of marketing campaigns. These are very valid points and are exactly what we tell brands and agencies alike about Social Media. Executives need to understand that social media involvement is not a once in awhile activity.

Most just jump into SocialMedia hoping to get immediate results and abandon it when they fail to see these results. Many live with the misperception that most social media channels are more for personal use than professional benefit.
Like most public swimming pools, you should post your social media guidelines before anyone goes swimming.
If the commitment to staying active in social media can't be made, I would suggest not even launching until a more opportune time.

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