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As many of you reading this likely know, social media has taken on numerous new roles in recent years outside of simply providing a semi-anonymous forum for posting selfies and discreetly stalking exes. In fact, social media has become the news, the entertainment, and even the police on some occasions (though most social detectives have only earned their junior merit badges at best).
As with other media and marketing channels, you need to adopt field-proven strategies to maximize your results from social media.
In it, they take a look at three recent natural disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy, and analyze the role that social media played in the relief effort.


It also helps you plan for usability activities that are part of the process of developing a successful site. No matter what social media channel(s) you choose, a buckshot approach won’t work any better than in other forms of media. Just as there are better days and times than others to make sales calls, the same goes for status updates. Today, many social networks today offer you the ability to add free banners to your company page.

The idea is to design forms that collect key information for pre-qualifying these time-pressed prospects — without turning your contact form into an instant assignment.

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